The programmatic media-trading marketplace ended 2015 by accelerating its "flight to quality" with average CPMs continuing to rise, according to an analysis of fourth-quarter … Read the whole story

Yahoo announced Tuesday an "aggressive-strategic plan" to narrow the company's focus on what it considers stronger businesses to fuel growth, drive revenue and increase … Read the whole story

Nearly 10% of respondents in a survey for the National Retail Federation say Super Bowl spots make the overall telecast last too long. Almost … Read the whole story

"The People v. O.J. Simpson" is so well-made that it enables you to relive the Simpson years as if you are experiencing them for … Read the whole story

A key element of Sen. Ted Cruz's win in the Iowa Republican caucus may have been his specific TV targeting, leading up the Monday … Read the whole story

"The Atlantic" was praised for "advancing the national debate on issues of critical importance." "New York" was the only publication to receive more than … Read the whole story

Super Bowl 2016 content will generate thousands of searches and more than two billion views in aggregate, per estimates -- not just ads, but … Read the whole story

Officials from Europe and the U.S. have agreed to a framework for a new pact that will allow tech companies to transfer data about … Read the whole story

The app is now processing 42 billion messages a day, including 1.6 photos and 250 million videos. For all of its growth, however, it's … Read the whole story

The fruits from Disney's purchase of LucasFilm are paying off: The company that owns not only Star Wars, but ESPN, Pixar, the Muppets and … Read the whole story

Worldwide digital media is projected to grow at more than a 9% compounded growth rate through 2019 to hit 9.2 hours a week -- … Read the whole story

The relaunch aims to position the magazine as a "Journal of Global Finance," focused on interviews with market leaders and thoughtful analysis drawing on … Read the whole story

British consumer goods company RB (formerly Reckitt Benckiser), which owns such well-known brands as Mucinex, Woolite and Lysol, announced an analytics partnership with Nielsen … Read the whole story

Created by Wieden+Kennedy, the Super Bowl teaser ad drops Lipton for a more "regal" spokesperson, although the octogenarian wears a handmade TurboTax sweater and … Read the whole story

With the cost of a :30-second spot reaching $5 million during Super Bowl 50, SMG offers "Six Winning Super Bowl Strategies for Brands" to … Read the whole story

Hillary Clinton's presidential campaign claimed a slim victory over Bernie Sanders in Monday's Iowa Caucus as questions over her use of a private email … Read the whole story