by Gavin O'Malley
Mirroring more traditional TV spots, Instagram is now letting brands run ads up to 60 seconds in length. To date, the Facebook unit has … Read the whole story
COMMENTARY
by
Back in 2010, BBDO, one of the foremost agency makers of Super Bowl spots, rejiggered the use of celebrity in a way that won … Read the whole story
by Erik Sass
Meredith Corp. has been one of the biggest exceptions to the trend of media companies divesting publishing properties to focus on their more profitable … Read the whole story
COMMENTARY
by Neil Nguyen
As brands transition from creating a memorable and/or funny 30-second piece of content to developing a cross-platform experience, loaded with ways to explore high-touch, … Read the whole story
by Steve McClellan
The WPP media shop named Stuart Bowden global chief strategy officer, while Pele Cortizo-Burgess has been appointed its chief creative officer, based in New … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
I was stunned to read that a new survey by the Association of National Advertisers shows that more than one third of marketers don't … Read the whole story
by Wayne Friedman
Just as CBS' Les Moonves was named to chairman on Wednesday, Philippe Dauman, president/CEO of Viacom, has been named chairman of Viacom. Both Viacom … Read the whole story
by Amy Corr
"Text Talk," created by Grey New York, shines a spotlight on domestic violence shown via text messages, encouraging people to notice signs of someone … Read the whole story
by Karlene Lukovitz
The new contest is designed to engage people in a way that reflects the social and mobile revolution that has occurred during the 10 … Read the whole story
by Wayne Friedman
In 2016, 164.5 million Americans will watch digital TV -- 50.8% of the U.S. population. Looking only at adults 18 and older, projections are … Read the whole story
by Sara Guaglione
The Alliance for Audited Media has created a new category to their audit reports for unlimited-access digital magazine programs, like Next Issue's app Texture … Read the whole story
by Wayne Friedman
Charter Communications gained some surprising growth in its core video subscribers in the fourth quarter -- but expanded its financial losses due to is … Read the whole story
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by Tobi Elkin
As part of a global partnership with Gameloft Advertising Solutions, Rubicon Project on Thursday said it will automate mobile advertising across the game publisher's … Read the whole story
by Laurie Sullivan
Krux has built technology using a cloud infrastructure allowing companies like Edmunds.com, Tribune, and Omnicom Media Group to buy and sell data through a … Read the whole story
by Erik Sass
The new division will offer services ranging from custom content creation to video and TV production, social media strategy, events, and research, among others. … Read the whole story
by Erik Sass
The New York Times Company announced that total revenues were flat in the fourth quarter, at $444.7 million, and down less than 1% for … Read the whole story