by Laurie Sullivan
Edmunds released data Sunday during Super Bowl 50 showing how television commercials from automotive manufacturers running prior to and during the game affected searches … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
The history of Super Bowl ad fiascos is rich with malpractice, and Sunday gave us some more. But the only thing worth discussing is … Read the whole story
by Sarah Mahoney
While the Denver Broncos were the clear winners in a tight defensive game, Budweiser was among the bigger ad yawns. That is, until quarterback … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Like our politics this year, the advertising around Super Bowl 50 may be sad indications of institutional decline - just how detached the rituals … Read the whole story
by Joe Mandese
Less than a year after it agreed to acquire AOL for $4.4 billion, telecommunications giant Verizon is weighing a bid to acquire Yahoo, CEO … Read the whole story
COMMENTARY
by Marc Guldimann, Op-Ed Contributor
Cost-plus pricing might be fair, but it has several unfortunate side effects. It discourages innovation. It encourages antisocial behavior. Read the whole story
by Wendy Davis
A California resident has sued Victoria's Secret for allegedly sending him almost 100 unwanted text message ads in a single day last November. Read the whole story
by Wayne Friedman
Super Bowl viewing from consumers who do not live in the primary rating household (guests or short-term visitors) contributes about 10% to the total … Read the whole story
by Wayne Friedman
Big traditional TV/media stocks took it on the chin on Friday -- somewhat worse than the market overall. Digital media companies went even lower, … Read the whole story
by Sara Guaglione
Motto is the latest in a series of mobile- and social-first launches and investments by Time Inc. to Millennial women. Motto's tagline is "words … Read the whole story
by Aaron Baar
"We know our target audience for Blaze -- the active consumer who likes to work hard and play hard -- is tuning in big … Read the whole story
by Karlene Lukovitz
The NFL and lucky football pool bettors aren't the only ones that clean up during Super Bowl season. For certain CPG categories, the days … Read the whole story
by Sara Guaglione
The two magazine giants will team up to create a new independent company. PubWorx will handle the production, procurement and circulation management for both … Read the whole story
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by Gavin O'Malley
To cut down on criminal communications, Twitter has increased the size of the teams that review reports, which it says has reduced response time … Read the whole story
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by Ben Frederick
Global mobile data traffic will increase by a factor of eight between 2015 and 2020, from 3.7 exabytes a month to 30.6 exabytes. Some … Read the whole story
by Laurie Sullivan
After removing paid-search ads from its mobile app running on iOS devices in November 2015, Bing introduced updates for iOS and Android that focus … Read the whole story
by Larissa Faw
The effort includes exclusive integrations on weekly ESPN sports segments, along with a significant brand presence in TNT's sports programming. "Sports ignite passion in … Read the whole story