by Felicia Greiff
Wired is offering a new option to readers who block ads: $3.99 for four weeks of ad-free access. Users who want to see the … Read the whole story
by Joe Mandese
The highest-rated commercial moment of Super Bowl 50 went not to Mountain Dew's "Puppy Monkey Baby," Heinz's "Weiner Stampede" or any of Doritos' sight … Read the whole story
by Steve McClellan
The upgrade comes just weeks after the influential Wieser upgraded Publicis Groupe to a "buy," based on the belief that the ad holding company … Read the whole story
by Laurie Sullivan
AOL CEO Tim Armstrong will reach out "informally" to Yahoo on behalf of parent company Verizon for a possible acquisition, according to one report … Read the whole story
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by Erik Sass
The new structure, with a team of dedicated sales personnel focused exclusively on each category, is intended to help advertising clients and agencies execute … Read the whole story
by Laurie Sullivan
Super Bowl 2016 advertisements may have lacked the luster of previous years, but brands like TurboTax, Avocados for Mexico, and T-Mobile showed how cross-channel … Read the whole story
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by Wayne Friedman
Local TV political advertising revenue was lower at Fox TV stations, with overall advertising revenue at 21st Century Fox up 4%. Total broadcast TV … Read the whole story
by Wayne Friedman
Eighty-one percent of U.S. homes have either set-top DVR technology; subscription video-on-demand service (SVOD) Netflix; or use video-on-demand (VOD) from a pay TV provider. Read the whole story
by Karlene Lukovitz
Doritos' winning "Crash the Super Bowl" ad, chosen by consumer voting on the brand's contest Web site, was slightly outperformed by a Crash runner-up … Read the whole story
by Karl Greenberg
A new deal between General Motors and Kelley Blue Book could mean storm clouds on the horizon for the traditional dealership used-car model. Read the whole story
by Sara Guaglione
The new guarantee for BrandVoice, its native ad product launched in 2010, claims marketers that spend a minimum of $250,000 for both display advertising … Read the whole story
by Wayne Friedman
The game pulled in 111.9 million Nielsen viewers, down 2% from the Super Bowl 2015. CBS says streaming "Super Bowl 50" on laptops, desktops, … Read the whole story
by Erik Sass
The New York Times en Espaol features content produced by a dedicated editorial team based in Mexico City, as well as the work of … Read the whole story
by Aaron Baar
"What we're finding is a shift with certain consumer segments about how they're contacting their carriers, and it's a shift to self-service," Kirk Parsons, … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
It's time we see those Super Bowl spots across multiple screens for what they really are: a fata manana. That's a combination of "fata … Read the whole story
COMMENTARY
by Tom Denford, Op-Ed Contributor
When the ANA announced a joint media transparency task force with the 4As last year, many of us were hopeful of some positive collaboration, … Read the whole story