by Steve McClellan
Omnicom CEO John Wren told analysts and investors Tuesday that the holding company would be launching a third global media agency network within the … Read the whole story
COMMENTARY
by Philip Rosenstein, Staff Writer
In last week's Democratic debate, Bernie Sanders attempted to pin Hillary Clinton as an establishment candidate and himself as a candidate of the people. … Read the whole story
by Jess Nelson
Luckily for political marketers attempting to reach last-minute on-the-go voters in New Hampshire, calls to action in emails are more likely to be clicked … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Last week, I talked about the trend of "hyper" expectations and corporate valuations. Peter Fader, a marketing professor at the Wharton School, commented, "This … Read the whole story
by Joe Mandese
The backfield was in motion on Super Sunday as the supply of digital unique users shifted to mobile from desktop. The supply of mobile … Read the whole story
by Steve McClellan
GroupM is the incumbent and has held the assignment since the client shifted the business in 2014 from Publicis Groupe's Spark without a review. Read the whole story
by Laurie Sullivan
Presidential candidates, advocacy groups, and other advertisers are turning to paid-search advertising to educate or influence potential voters online, with spending on paid-search keywords … Read the whole story
by Wayne Friedman
Disney revenues grew 14% to $15.2 billion in the fiscal first-quarter period, with net income gaining 32% to $2.9 billion -- both totals that … Read the whole story
by Larissa Faw
In addition to matching users with candidates, VoterGuru educates users on political topics by explaining the ideological spectrum, from "very liberal" to "very conservative," … Read the whole story
by Wayne Friedman
Total advertising time totaled 49 minutes and 35 seconds for this past Sunday's "Super Bowl 50" game, up from the last two years' 48:05 … Read the whole story
by Gavin O'Malley
Twitter is now offering brands the chance to prominently feature video ads above user timelines. Twitter, which is expected to announce fourth-quarter earnings late … Read the whole story
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by Tobi Elkin
Quantcast, a provider of real-time advertising services, on Tuesday released research findings that challenge traditional notions of viewability. The study found that given current … Read the whole story
by Philip Rosenstein
With the increase in traffic to many political news sites, CNN, Politico, The Washington Post and others have launched interactive 2016 campaign dashboards. Amobee … Read the whole story
by Wayne Friedman
Viacom posted sinking fiscal first-quarter revenues and net earnings -- with lower advertising revenues a key contributor. U.S. advertising sank 4%, even with pricing … Read the whole story
by Sara Guaglione
Meredith Digital will use SimpleReach's audience metrics to gain insight into its sponsored content campaigns across its portfolio of sites, including Better Homes and … Read the whole story
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by Gavin O'Malley
Finally following Facebook's lead, Instagram will now let you switch accounts when using the app on Android and iOS. In addition, with the latest … Read the whole story
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by Ben Frederick
Only 38% of SMBs utilize mobile payments, but 23% say it will have a significant impact on their business in the years to come. … Read the whole story
by Felicia Greiff
Paris-based retargeting firm Criteo exceeded EUR1 billion (which, according to exchange rates, nets out at more than $1 billion) in revenue for the first … Read the whole story
COMMENTARY
by Bill Alberti, Op-Ed Contributor
What goes through a viewer's mind when a Super Bowl ad bombs? More than 300 people say what they thought. Read the whole story