by Joe Mandese
Omnicom's OMD once again ranked as the "most awarded" media agency, according to an annual report summing and analyzing the winners of major global … Read the whole story
COMMENTARY
by J. Max Robins, Featured Columnist
When Louis C.K. streamed his new drama "Horace and Pete" last Saturday sans any pre-launch hype on his Web site, our greatest everyman comic … Read the whole story
by Larissa Faw
CEO Maurice Levy told investors Thursday that he doesn't expect the Groupe to be firing on all cylinders until 2017. Last year's organic revenue … Read the whole story
COMMENTARY
by Erik Shani, Op-Ed Contributor
Savvy advertisers can utilize an enormous amount of data after campaigns have run during the Super Bowl, simply because the audience size and their … Read the whole story
by Wayne Friedman
After a day when Viacom lost 21%, it took another 4.7% decline on Wednesday to close at $31.37. Walt Disney sank 3.8% to $88.85. … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Guess what! B2B marketing doesn't have to suck. In fact, it's getting "sexy." I don't mean B2B marketing is starting to push the boundaries … Read the whole story
by Felicia Greiff
AdBlock Plus is following up its two "Camp David" talks -- "listening sessions" to collect feedback on developing its Acceptable Ads Committee -- with … Read the whole story
by Laurie Sullivan
Google will stop running display ads in the Adobe Flash format on the Google Display Network or through DoubleClick in favor of HTML5, and … Read the whole story
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by Gavin O'Malley
Ad revenue totaled $641 million -- an increase of 48% year-over-year -- with mobile ad revenue representing 86% of that total. Domestic revenue totaled … Read the whole story
by Laurie Sullivan
While department stores will see 34.5% of the traffic for Valentine's Day purchases, 27.9% of consumers say they will shop online, per National Retail … Read the whole story
by Wayne Friedman
Turner advertising climbed $1.21 billion from $1.15 billion -- largely due to the Major League Playoffs and big advertising sales for the presidential debates … Read the whole story
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by Ben Frederick
Outstream mobile video ads are ads that play outside of video content and act more like native in-feed videos-- for example, between paragraphs of … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
"Rapt Media was created as a result of my frustration and disappointment with online video's inability to rise to its full digital potential," explains … Read the whole story
by Jess Nelson
On "Safer Internet Day" (SID) Tuesday, Google updated Gmail to warn users when they send or receive emails over unsecured connections. SID is an … Read the whole story
by Ben Frederick
Equinix has set up an ecosystem that allows its customers to keep their transactions and fraud detection services within one physical location, minimizing the … Read the whole story
by Sara Guaglione
IBT Media has made the decision to drop Newsweek's paywall Wednesday, and the Web site will move to a premium content model. Previously, Newsweek.com … Read the whole story
by Steve McClellan
The shop, Achtung! will become part of the growing mcgarrybowen agency network, which recently acquired Paris luxury and fashion specialist Same Same But Different. … Read the whole story