by Steve McClellan
In this newly created role, Krakowsky will partner with Henry Tajer, Global CEO of IPG Mediabrands, to lead the media management company, which oversees … Read the whole story
COMMENTARY
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Hate, anger, division, bitterness -- leather? Just a few of the emotions and questions stirred up in the wake of the Super Bowl 50 … Read the whole story
by Joe Mandese
In a sign that the national TV advertising marketplace may have more legs than its cynics believe, a top Wall Street analyst issued a … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
I suppose that when you put up numbers like almost 112 million viewers, it's hard to say that the Super Bowl is over as … Read the whole story
by Joe Mandese
Shares of Pandora jumped in afternoon trading Thursday, after "The New York Times" published a story saying the digital audio media platform was putting … Read the whole story
by Wendy Davis
Internet service providers are asking the Federal Communications Commission to reject privacy advocates' requests to issue rules that could limit broadband providers' ability to … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
"Rapt Media was created as a result of my frustration and disappointment with online video's inability to rise to its full digital potential," explains … Read the whole story
by Wayne Friedman
The Fox agreement -- similar to other media companies' settlement deal points -- means Dish will disable AutoHop on its Hopper set-top-box unit for … Read the whole story
by Tobi Elkin
Time Inc. will acquire the assets of Viant Technology Inc., a firm that describes itself as a people-based advertising technology company. Viant owns several … Read the whole story
by Laurie Sullivan
Google began to quietly shutter Google Earth Enterprise in the U.S. along with some of the most important business features for Google Earth Pro … Read the whole story
by Sarah Mahoney
In the U.S., there has been a big decline in flowers (down 17%) and cards (off 14%.) And spending has increased 28% over the … Read the whole story
by Wayne Friedman
With strong scatter advertising -- from prime time and high in-demand NFL programming -- CBS says it had near double-digit percentage advertising growth for … Read the whole story
by Wayne Friedman
Nielsen's Buy unit -- its market data business for advertisers -- was down 3.2% to $879 million, up 5.9% without currency issues. Nielsen says … Read the whole story
by Ben Frederick
Brand loyalty has fallen in recent years as customers shop around for the best deals, but well-constructed mobile loyalty programs are able to pump … Read the whole story
by Larissa Faw
Veteran executive Mike Racic, formerly of RocketFuel, will lead this new group as president, reporting to CEO Nick Brien. The unit will work with … Read the whole story
by Gavin O'Malley
Instagram is replacing the "Like" button with view counts. The change is part of a larger effort to engage video creators and brands in … Read the whole story
by Sara Guaglione
Vijay Radhakrishnan, president and co-founder of Magzter, calls the partnership a "dream come true" for the company. Magzter is known for its Netflix-like "All … Read the whole story
by Karl Greenberg
While it is tough to find the right biometric for auto brand marketing, digital traffic to down-funnel locations is a good one. Those numbers … Read the whole story