by Wayne Friedman
Somewhat echoing what senior TV and media executives have been saying during recent financial earnings calls, one veteran media analyst believes upfront deal-making will … Read the whole story
by Felicia Greiff
When Time Inc. announced its acquisition of Viant Technology, a data-marketing company that owns Myspace -- among other properties -- some headlines expressed confusion. … Read the whole story
by Laurie Sullivan
KFC became the first brand Friday to make the YouTube AdBlitz Top 5 without airing an advertisement during the Super Bowl national TV broadcast, … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
It is not enough to offer a solid value proposition. You have to make it light-switch easy to turn on. And so to survive, … Read the whole story
by Erik Sass
The Washington Post is introducing a new way to raise engagement by readers who have its mobile Web site open but aren't currently active. … Read the whole story
by Larissa Faw
The project was conceived after DigitasLBi Detroit art directors sent a call-to-action to the agency's creative team to band together and figure out how … Read the whole story
by Jess Nelson
GoDaddy analyzed email data sent from its platform and revealed that emails containing the phrase "Galentine's Day" in the subject line had an average … Read the whole story
by Laurie Sullivan
On the heels of launching the largest site to house entertainment content, the Wikimedia Foundation has confirmed it is serious about search and has … Read the whole story
by Karlene Lukovitz
This year's Brand Keys CLEI results again show a widening gap between what consumers expect from brands and how well they perceive brands to … Read the whole story
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by Sara Guaglione
In response to the story "Magzter Adds 20 Time Inc. Brands To App" (Publishers Daily 2/11/16), Time Inc. says they have "no plans to … Read the whole story
by Gavin O'Malley
For the first time since the dawn of apps, the United States will not be leading the way. China will surpass the U.S. in … Read the whole story
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by Laurie Sullivan
3Q Digital, a Harte Hanks company, has launched a digital advertising agency where account executives manage paid-search and social media campaigns across Google, Bing, … Read the whole story
by Erik Sass
The contest for the "Orange County Register" is heating up, with multiple suitors submitting preliminary bids for the financially strapped Southern California newspaper as … Read the whole story
by Steve McClellan
So far, with three of the big agency holding companies reporting results, IPG leads the field in organic growth which is viewed as a … Read the whole story
by Wayne Friedman
Paying homage, as well as spoofing NBC's "The More You Know" public service announcements, NBCUniversal and Paramount Pictures, the "Zoolander 2" movie, is launching … Read the whole story
COMMENTARY
by Ted McConnell, Featured Contributor
As you read this sentence, new, spectacular statistics are being written about mobile's inevitable march through marketing. Yet in a mad dash for profit, … Read the whole story
COMMENTARY
by Josh Engroff, Op-Ed Contributor
On Feb. 1, WhatsApp announced a major milestone: 1 billion active monthly users, sending a total of 42 billion messages per day. Facebook, which … Read the whole story