Following normal seasonal patterns, demand for advertising inventory crashed in January following one of the strongest Decembers ever recorded, but on a January-to-January basis, … Read the whole story

ABC's "Academy Awards" could pull in $120 million to $135 million in advertising revenues for this year's broadcast. This is up from the $110 … Read the whole story

It looks like Facebook is finally ready to capitalize on its hugely popular messaging service. At least initially, brands will only be able to … Read the whole story

Unroll.me, a Web-based mobile application that allows consumers to unroll from email lists they subscribe to, analyzed the unsubscribe behavior of millions of its … Read the whole story

The paywall gives nonsubscribers access to up to 10 articles per month on chicagotribune.com before being asked to subscribe. Other stories once hidden behind … Read the whole story

Verizon has reconfigured its controversial Custom TV package -- which lets consumers pick groups of TV networks/channels they want -- to resemble a more … Read the whole story

Google has announced another way to review and test changes in AdWords campaigns. The features -- Campaign Drafts and Experiments, announced Thursday -- allow … Read the whole story

Video advertising commands a high retention rate, with video ad networks like Vungle and AdColony having 30%-90% higher retention rates than other networks. The … Read the whole story

Crown Media Holdings, parent of Hallmark Channels, continues to outperform the marketplace in terms of advertising performance -- posting high double-digit percentage revenue gains … Read the whole story

Three market segments -- mobile at 64%, Internet of Things at 62% and cloud computing at 59% -- will have the highest impact on … Read the whole story

Meredith Corporation announced Thursday a partnership with Fox Sports and Allrecipes.com to launch a digital hub for NASCAR fans, just in time for the … Read the whole story