The company said the agency, dubbed Interprise and headed by marketing veteran Stuart Giddings, would offer a range of services, including creative, media planning … Read the whole story

Whether it had anything to do with Americans forgetting to put something in the mail or not, the supply of mobile unique users soared … Read the whole story

As long as gasoline prices are low, there is no stopping "go" when it comes to car sales. Thanks to compact cars and SUVs, … Read the whole story

Nearly three-quarters of local advertisers -- 71% -- use online advertising as a way to work with their local TV ad buys. Local TV … Read the whole story

Sixty percent of surveyed mobile users said that their expectations of mobile experiences in apps have not been totally met. When that happens, 93% … Read the whole story

Viacom has seen an overall decline in audience levels for many of its U.S. networks over the last several years, but a slight uptick … Read the whole story

Advertisers looking for consumers to make a purchase, visit their stores, or other real world business objectives continue to waste advertising dollars when relying … Read the whole story

Scripps has seen steady advertising revenue gains overall since the fourth quarter of 2014. For all its networks, the fourth quarter of 2015 was … Read the whole story

Nicolle Pangis, COO, Xaxis, kicked off day two of MediaPost's Programmatic Insider Summit with a keynote called, "Better Creative, Smarter Ads: Making Advertising More … Read the whole story

Spotify is moving its music streaming infrastructure to the Google Cloud Platform. The transition will occur during the next several months and should not … Read the whole story

Adobe Marketing Cloud unveiled Adobe Experience Manager Mobile at the Mobile World Congress conference in Barcelona on Monday. The new feature allows companies to … Read the whole story