by Steve McClellan
The company said the agency, dubbed Interprise and headed by marketing veteran Stuart Giddings, would offer a range of services, including creative, media planning … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
If you ask publishing giant Elsevier, Alexandra Elbakyan is a criminal -- a pernicious pirate. If you ask the Lifeboat Foundation, or blogger PZ … Read the whole story
by Joe Mandese
Whether it had anything to do with Americans forgetting to put something in the mail or not, the supply of mobile unique users soared … Read the whole story
COMMENTARY
by Laura Wendt
Regardless of your point of view on these metrics, the bigger question is whether viewership is all that really matters when it comes to … Read the whole story
by Karl Greenberg
As long as gasoline prices are low, there is no stopping "go" when it comes to car sales. Thanks to compact cars and SUVs, … Read the whole story
COMMENTARY
by Richard Hall
The Oscars awards show is a perfect example of a bigger trend in video advertising and consumption in today's converged world. Many major TV … Read the whole story
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by Wayne Friedman
Full-year 2015 revenue virtually doubled that of 2014 -- $248.5 million versus $125.3 million. The ad tech company also recorded an increase in RTB … Read the whole story
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by Ben Frederick
It may seem strange now, but at one point in time, tablet browsing surpassed smartphone browsing. Since then, tablets' share of the market has … Read the whole story
by Wayne Friedman
Nearly three-quarters of local advertisers -- 71% -- use online advertising as a way to work with their local TV ad buys. Local TV … Read the whole story
by Ben Frederick
Sixty percent of surveyed mobile users said that their expectations of mobile experiences in apps have not been totally met. When that happens, 93% … Read the whole story
by Wayne Friedman
Viacom has seen an overall decline in audience levels for many of its U.S. networks over the last several years, but a slight uptick … Read the whole story
by Laurie Sullivan
Advertisers looking for consumers to make a purchase, visit their stores, or other real world business objectives continue to waste advertising dollars when relying … Read the whole story
by Wayne Friedman
Scripps has seen steady advertising revenue gains overall since the fourth quarter of 2014. For all its networks, the fourth quarter of 2015 was … Read the whole story
by Felicia Greiff
Nicolle Pangis, COO, Xaxis, kicked off day two of MediaPost's Programmatic Insider Summit with a keynote called, "Better Creative, Smarter Ads: Making Advertising More … Read the whole story
by Laurie Sullivan
Spotify is moving its music streaming infrastructure to the Google Cloud Platform. The transition will occur during the next several months and should not … Read the whole story
by Jess Nelson
Adobe Marketing Cloud unveiled Adobe Experience Manager Mobile at the Mobile World Congress conference in Barcelona on Monday. The new feature allows companies to … Read the whole story
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by Tobi Elkin
Index Exchange on Wednesday announced a partnership with Bounce Exchange, a provider of behavioral automation, to increase the supply of viewable ads. Read the whole story