Storied media company Tribune Media Co. this morning announced that its board has retained Moelis & Co. and Guggenheim Securities to explore "strategic and … Read the whole story

Broadband providers inform consumers about online tracking and give them a "meaningful choice" about whether their data will be used for behaviorally targeted ads, … Read the whole story

Anheuser-Busch's Bud Light brand brought back actor-comedians Amy Schumer and Seth Rogen for a TV spot that broke Feb. 28 during the 88th Annual … Read the whole story

Marco Rubio -- and his super PAC -- have spent more on national TV media than all presidential candidates. Since December 2015, "Marco Rubio … Read the whole story

Did marketers miss out on Hollywood's big night? Tremor Video crunched the numbers on real-time marketing at the Oscars. Read the whole story

The ability to stream video through Facebook Live, the social platform's live video-streaming service, will be extended to Android phones in the U.S., the … Read the whole story

Yahoo CEO Marissa Mayer may be exploring a deal to take the business private, according to the latest buzz floating through Silicon Valley. Read the whole story

Between the outrageous moments in debates and the shifting ad-tech landscape, the fundamentals of political marketing remain the same, and mobile devices are playing … Read the whole story

NBCUniversal and American Express will offer up a full day of limited commercials on Monday, February 29 -- leap day -- as well as … Read the whole story

What separates the winners from the losers? There are several key factors why agencies most commonly don't hire an agency after the pitch, according … Read the whole story

Niche subscription-video-on-demand networks and OTT services are getting stronger and healthier, providing not just entertainment, but personal fitness options. While bigger headlines are grabbed … Read the whole story

Premium digital video from traditional TV media companies may be gaining a bigger foothold. A new study says 34% of digital TV viewers would … Read the whole story

A new report from the firm sees Asia-Pacific consumer markets topping $10 trillion by 2018, with a quarter of that activity happening through digital … Read the whole story

SI revealed plans for a major sports broadcasting and digital content network spanning Asia, while Bloomberg Media CEO Justin Smith told an audience in … Read the whole story