by Steve McClellan
That finding is based on the group's just-issued annual ranking of the world's best marketing campaigns measured by business impact. Four of the top … Read the whole story
by Wayne Friedman
The Academy Awards saw $120 million in advertising revenue this year: $101.9 million for "The 2016 Oscars" event itself, and $17.2 million coming from … Read the whole story
by Wendy Davis
The growing use of encryption, combined with consumers' increasing reliance on smartphones and tablets, deprives broadband providers of comprehensive information about their subscribers' Web … Read the whole story
COMMENTARY
by Gary Holmes, Op-Ed Contributor
Super Tuesday is finally upon us, and much to the shock and chagrin of the media, Donald Trump appears to have an unstoppable head … Read the whole story
by Steve McClellan
The layoffs occurred after recent losses including Walmart's decision to part ways with MediaVest as well the SMG loss of a sizeable piece of … Read the whole story
by Steve McClellan
The acquired shop, San Francisco-based Heat, will become part of agency/consulting unit Deloitte Digital. The acquisition is the latest in a string of shops … Read the whole story
by Laurie Sullivan
Heading into Super Tuesday, Microsoft Bing now shows voters a detailed breakdown of search volume for each candidate by age, state and gender to … Read the whole story
by Laurie Sullivan
A series of ads from Microsoft that ran on television Sunday before the Oscars continues a long-standing rivalry with Apple that began in 2006 … Read the whole story
by Wayne Friedman
Amid its announced efforts to consider a full or partial sale of its company, Tribune Media posted mixed financial results. Core advertising in the … Read the whole story
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by Gavin O'Malley
During the Oscars on Sunday, Snapchat let anyone view a stream of live snaps from its Web site. At the risk of diminishing its … Read the whole story
by Felicia Greiff
Programmatic video ad platform TubeMogul pulled in $59 million in revenue for the last quarter of 2015, beating estimates and tracking an increase of … Read the whole story
by Sara Guaglione
Win McCormack, an Oregonian publishing executive and Democratic political donor, has purchased The New Republic magazine from Facebook co-founder, Chris Hughes. Read the whole story
by Erik Sass
"Time Out" is pivoting from its traditional business model as an events guide and directory to a new strategy centering on content and commerce. … Read the whole story
by Jess Nelson
Readers are more likely to click on emails with subject lines that clearly define what lies behind the headline, according to research released this … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
Every year I watch the show. Every year I am bored for three-plus hours. And every year, I promise myself that next year, I'll … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
In April 2014 I wrote about what I dubbed SMFPs, or Social Media Faux Pas, defined as a sudden outburst of social media sharing … Read the whole story