by Steve McClellan
Currently, media chores worldwide are split among a number of shops across five holding companies -- including GroupM's MEC, which has the U.S. assignment. … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Not all the stories of disruption are of the "David vs. Goliath" variety. Sometimes they are more of the "David vs. Goliath vs. innocent … Read the whole story
by Wendy Davis
Clear Channel's new outdoor advertising initiative -- which involves tracking the physical movements of consumers who view billboards -- raises privacy concerns, according to … Read the whole story
COMMENTARY
by Derek Harding, Op-Ed Contributor
Advertising to the uninterested is wasted. Unfortunately, in the digital world, even though wasting advertisers' money is a concern, wasting the time of the … Read the whole story
by Jess Nelson
As voters in a dozen primary states take to the polls this Super Tuesday, the House Judiciary Committee is also expected to vote on … Read the whole story
COMMENTARY
by Pete LaFond
Data quality is not determined by its relative point of origin, being first, second, or third party. Quality comes from a range of factors. Read the whole story
by Laurie Sullivan
Google searches may not decide a Democratic or a Republican candidate, but they do provide insight into the candidates drawing the most interest from … Read the whole story
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by Wayne Friedman
Looking to jump into the over-the-top service industry -- as well as keep pace with Dish Network's Sling TV -- AT&T says its satellite … Read the whole story
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by Gavin O'Malley
Facing off against Snapchat, Twitter's Periscope and other streaming services, Facebook is going crazy for live video. In January, it expanded the ability to … Read the whole story
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by Laurie Sullivan
Merkle announced Wednesday its seventh acquisition in two years. The company bought U.K.-based Comet to strengthen its place in real-time performance marketing. The company … Read the whole story
by Joe Mandese
Drexler/Fajen & Partners, a leading management consultant specializing in media reviews, Tuesday announced it is broadening its coverage of digital media to "address the … Read the whole story
by Larissa Faw
Horizon's Scout Sports & Entertainment and Bungalow Horizon are teaming with sports rights agency MP & Silva for a branded partnership serving Monumental Sports … Read the whole story
by Jess Nelson
Snapchat admitted on Sunday that an email phishing scam was successfully able to acquire confidential employee payroll information. Read the whole story
by Sara Guaglione
'1843' plans to increase its global coverage by going beyond Europe to include America and Asia. It will include profiles of headline-makers from 'The … Read the whole story
by Wayne Friedman
Top Oscars TV ad spenders like Samsung, Netflix and Android also got an impressive social media bounce. Samsung scored a 883% "penetration per thousand" … Read the whole story
by Steve McClellan
Under the agreement the two parties will explore and develop data models for eight different industries. Tencent will create target audience profiles for OMG … Read the whole story
by Aaron Baar
"If you want something like 'cult loyalty,' that requires a different conversation," Barry Kirk, VP of customer loyalty strategy for Maritz Motivation, tells " … Read the whole story