by Joe Mandese
National TV ad prices fell slightly coming into the new year after ending 2015 on a down note. Prices fell one point to an … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Never mind "content is king." Never mind creating engaging brand stories. Their chances of being heard or seen are decimated by a rigged system … Read the whole story
by Gavin O'Malley
Facebook had been testing an automated buying platform within its ad server and measurement platform since last year. Too many bad ads and fraud … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Harold Geller, chief growth officer of Ad-ID LLC, actually studied to be a journalist - but soon ventured into television production because of his … Read the whole story
by Wayne Friedman
Midday Monday trading had the media measurement company's stock plunging 35% to $26.52. The company said it will miss the deadline to file its … Read the whole story
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by Erik Sass
Older adults put a higher value on international news, with 94% of adults ages 55-64 calling it "essential," versus 83% of adults ages 25-34. Read the whole story
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by Laurie Sullivan
Piper Jaffray analysts have begun using Google Trends search analysis to determine fluctuations of interest in Amazon.com. Read the whole story
by Joe Mandese
Don Scales, a veteran digital agency chief who oversaw the build out and eventual sale of Crossing to Hearst, has been named CEO of … Read the whole story
by Tanya Gazdik
Ford Motor Co, is the only automaker that was named one of Ethisphere Institute's 2016 World's Most Ethical Company. The automaker says it has … Read the whole story
by Aaron Baar
"Anytime you're able to reach 6 million new homes is significant," John Buffone, executive director of Connected Intelligence at NPD Group, tells "Marketing Daily." … Read the whole story
by Wayne Friedman
For every dollar saved on reduced TV spending, some advertisers could lose three times the amount in sales. A study of 11 of 15 … Read the whole story
by Ben Frederick
Users still need to own a Nexus in order to access the program, but they no longer need to ask Google for permission to … Read the whole story
by Sara Guaglione
Finnegan has moved up the Atlantic Media ranks quickly; just six months ago he was promoted from CFO to COO. His priorities in 2016 … Read the whole story
by Ben Frederick
Clear Channel Outdoor Americas (CCOA) announced the creation of a new position, SVP of programmatic, and that Wade Rifkin, formerly of social data platform … Read the whole story
by Laurie Sullivan
The number of search engine takedown requests related to alleged copyright infringement that Google receives will surpass one billion for the year by the … Read the whole story
by Larissa Faw
DDB New York puts a spotlight on the gender pay gap in a new pro bono campaign For Young Minds For Gender Equality Foundation. … Read the whole story
by Jess Nelson
The creator of the @ symbol and inventor of modern email, Raymond "Ray" Tomlinson, passed away on Saturday. He was 74. Tributes for the … Read the whole story