by Steve McClellan
The SMG, ZO and Vivaki brands are all being retired. Steve King leads Publicis Media, while Tim Jones will head up operations for the … Read the whole story
COMMENTARY
by J. Max Robins, Featured Columnist
Last April, when Andy Lack returned to NBC to take the reins of the beleaguered news operation he had deftly run for eight years … Read the whole story
by Wendy Davis, Felicia Greiff
The industry self-regulatory group Digital Advertising Alliance is launching a new ad campaign promoting its AdChoices program, which aims to inform consumers about online … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Despite the growing use of encryption technology, Internet service providers still are able to glean a great deal of information about their subscribers, including … Read the whole story
by Steve McClellan
The Cardinal Path acquisition will bolster DAN's analytics capabilities in North America, while the Adexpres purchase will boost its digital offerings in Eastern Europe, … Read the whole story
COMMENTARY
by Andre Swanston
CTV usage has grown over 300% in the past year and now accounts for more prime-time streaming of TV and movies than DVRs. Yet … Read the whole story
by Laurie Sullivan
Google released details of its artificial intelligence technology, RankBrain, in October -- but the practical implications of the algorithm on search were not realized … Read the whole story
by Jess Nelson
Email use worldwide will top 3 billion users by 2020 according to estimates from analysis firm The Radicati Group, released in a new email … Read the whole story
by Wayne Friedman
Google's Chromecast took in 35% of the 42 million streaming units sold in 2015, while Apple took in around 20% and Roku and Amazon … Read the whole story
by Gavin O'Malley
Facebook has also added new companies to the list of CRM partners that integrate with lead ads, including Constant Contact, InfusionSoft, Sparkroom and Salesforce … Read the whole story
by Steve McClellan
VML, which is part of WPP, takes over for Publicis -- which handled the account since 2009. The move comes after Wendy's appointed new … Read the whole story
by Wayne Friedman
Placed -- the advertising to in-store attribution company -- adds new business partners, including new programmatic partnerships. The latter includes AdReady, OwnerIQ, Rubicon Project, … Read the whole story
by Laurie Sullivan
Google took a giant leap forward Wednesday in deep learning and artificial intelligence, showing the world that AlphaGo -- a program developed by its … Read the whole story
by Felicia Greiff
Rubicon Project and Cadreon, IPG Mediabrands' ad tech unit, announced a global partnership to support programmatic direct buying Wednesday. Read the whole story
by Steve McClellan
Madison is heading to Washington DC to take on the role of COO and Chief of Staff of the Human Rights Campaign, the LBGT … Read the whole story
by Wayne Friedman
Hallmark Cards, which holds a 90.3% stake in Crown Media Holdings -- home of Hallmark Channel and Hallmark Movies & Mysteries -- intends to … Read the whole story
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by Laurie Sullivan
A bevy of search agencies have released data showing how Google's decision to reposition paid-search ads continues to drive higher click-through rates and conversions. Read the whole story