by Joe Mandese
After crashing in January, broadcast advertising costs rose to their highest February since 2013, pushing overall ad costs up for the national TV marketplace … Read the whole story
COMMENTARY
by Keisha Stephen-Gittens
There must be something in the SXSW air that makes participants leave a session feeling energized, ready to go out there and take on … Read the whole story
by Joe Mandese
AUSTIN, TEXAS -- Biz Stone returned to the main stage here to give what is proving to be an annual update on his next … Read the whole story
COMMENTARY
by Fred Schonenberg, Op-Ed Contributor
Everything's bigger in Texas and SXSW is no exception. Bigger lines, bigger crowds and bigger budgets. But what about the independent artists and bootstrapped … Read the whole story
by Erik Sass
The New York Times Co. announced Friday that it has acquired HelloSociety, a digital marketing agency focused on social media influencers and mobile channels. Read the whole story
COMMENTARY
by Omri Marcus, Hadar Turovitch
One more burger commercial and you'd want to push the CEO of the fast-food chain through the meat grinder. A new method, espousing a … Read the whole story
by Wayne Friedman
Part entertainment channel and part promotional platform, Comic-Con International and Lionsgate will start up a subscription video-on-demand channel called Comic-Con HD, launching in June. … Read the whole story
by Wendy Davis
Shutterfly is asking a judge to send a high-profile fight over "faceprints" to arbitration. The company says the photos at the center of the … Read the whole story
by Joe Mandese
AUSTIN, TEXAS -- The Obama Administration continued its call-to-action to the digital media technology community here in a keynote presentation today showcasing the innovation … Read the whole story
by Felicia Greiff
BlockBust, created by Tiller, aims to help publishers recognize which parts of their site are vulnerable to ad blocking. Read the whole story
by Ben Frederick
Some 75% of marketers say they think location-based marketing is important for their business, but only 65% of them think it's accurate. Marketers plan … Read the whole story
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by Wayne Friedman
Though Sony's Vue, the digital over-the-top streaming platform, has now discounted consumer prices across its three main packages, one analyst is still cautious about … Read the whole story
by Jess Nelson
Publishers are increasingly relying on email marketing to recruit readers to their Web sites, and new research from The Relevancy Group reveals that 41% … Read the whole story
by Steve McClellan
Leo Burnett USA has promoted Britt Nolan to the post of Chief Creative Officer. He replaces Credle, who was hired away by Interpublic's FCB … Read the whole story
by Steve McClellan
The Future Lions submission period has begun with a deadline of April 6. This year's brief: connect audiences to an idea from a global … Read the whole story
by Sara Guaglione
The New York Times Company named Elizabeth Webbe Lunny vice president and publisher for the company's upscale brand 'T Magazine.' She most recently served … Read the whole story
by Gavin O'Malley
Continuing to bolster its mobile analytics offerings, App Annie just bought app marketing data firm AppScotch. "AppScotch's technology and team will strengthen App Annie's … Read the whole story