Lord & Taylor has agreed to settle a Federal Trade Commission complaint over an online ad campaign with social media and native-ad components, the … Read the whole story

WPP's J. Walter Thompson has hired a top New York labor and employment attorney to head its internal investigation looking into charges that its … Read the whole story

As Apple has clearly outlined, a "native banner" unit is among seven new ad formats soon to be supported by the News app. Distinguished … Read the whole story

The service, available to CPG advertisers, brings together different forms of measurement tailored to specific media, including Time Inc. subscription data and GfK MRI. … Read the whole story

AUSTIN, TEXAS -- "Mr. Robot," the USA Network hit that kickstarted with a preview at SXSW Interactive last year, is known for doing lines … Read the whole story

CBS and Turner could earn $1.3B from the basketball tourney. But it will also mean $1.3 billion in lost business productivity among business executives, … Read the whole story

From Ron Howard on "Mars" to David Letterman in India, National Geographic Channel is spanning the globe and blasting off into outer space this … Read the whole story

Google has added a new section to its transparency report that provides data on the number of requests Google gets from companies that use … Read the whole story

Joining all big TV network groups, Fox is unveiling a number of data-based advertising products -- beyond age and gender data -- in time … Read the whole story

Pitney Bowes has created a method to pull in data from each of its Internet-connected mail machines worldwide. The platform analyze the data in … Read the whole story

"What worked for Millennials will not work for Gen Z because this generation is fundamentally different," Isabelle Helms, vice president of research and market … Read the whole story

Ad monetization has become an increasingly important part of the developer tool-set, but also an increasingly complicated one to manage. Read the whole story