by Joe Mandese
After crashing in January, the U.S. media marketplace expanded in February, reaching the greatest volume ever for the month, according to the latest installment … Read the whole story
COMMENTARY
by J. Max Robins, Featured Columnist
The tremendous multiple-state wins Hillary Clinton and Donald Trump enjoyed in Tuesday night's primaries are a direct result of the incredible disparity in the … Read the whole story
by Joe Mandese
Citing a flattening of its user expansion, eMarketer has significantly lowered its ad-spending projections for Twitter. The revision, which is part of a new … Read the whole story
COMMENTARY
by Gary Holmes, Op-Ed Contributor
Why aren't more people talking about "Better Call Saul," which is arguably the best show on television right this very moment? Read the whole story
by Laurie Sullivan
Google's climb to support enterprise cloud storage for some of the largest companies may have become stronger Thursday with reports that it added Apple … Read the whole story
COMMENTARY
by Sloan Gaon
The challenge going forward for the FTC, advocacy groups, advertisers and publishers is to manage and evolve guidelines without choking innovation in the market. … Read the whole story
by Wayne Friedman
Any hint of recovery for TV's national C3 ratings were dashed in February -- with double-digit percentage declines in broadcast TV and mid- single-digit … Read the whole story
by Sarah Mahoney
Unilever came up with two gold awards-in the Shopper Experience category and Single-Retailer Program (drugstore) category -for the same campaign, its "CVS Love Your … Read the whole story
by Sarah Mahoney
"This is such a widespread problem in the industry," says Moxie's Julia Cantor. "Influencer marketing is growing so fast, and many of these bloggers … Read the whole story
by Wayne Friedman
Global advertising-supported video-on-demand services, Internet-based and otherwise, are on the rise. But 66% of global respondents say most ads in VOD content are for … Read the whole story
by Ben Frederick
This year, the search giant will be releasing an update to its mobile search results in May. It will weight mobile-friendliness more heavily, ostensibly … Read the whole story
by Joe Mandese
Two months after leaving the top digital innovation role at one of the world's largest advertising companies -- Havas -- Rob Griffin is looking … Read the whole story
by Laurie Sullivan
Marketers have many definitions of "omnichannel" advertising, but vendors hope the release of Google Analytics 360 will enable brands to get a better grasp … Read the whole story
by Joe Mandese
AUSTIN, TEXAS -- First Lady Michelle Obama ruled out her own Presidential run at a panel discussion at SXSW here today. "I will not … Read the whole story
by Wayne Friedman
Moving to more obvious TV network marketing integrations, ABC's comedy "black-ish" will focus on the show's main advertising executive character working on a sponsorship … Read the whole story
by Steve McClellan
The WPP chief just received another big payout from the company's performance-based incentive compensation program known as LEAP. The windfall: 62.78 million British pounds, … Read the whole story
by Steve McClellan
The acquisition pairs Saatchi's CRM and direct marketing unit LIDA with MCD, which has offices in New York and Chicago. MCD will retain its … Read the whole story