Martinez is replaced by WPP executive Tamara Ingram. WPP said Martinez resigned "by mutual agreement," in "the best interest" of the agency. Clearly, Martinez … Read the whole story

It's March, which means a plethora of marketing activations around the NCAA Men's College Basketball tournament. However, the playbook has shifted. Two experts tell … Read the whole story

It's really hard to pin The Donald down. Whether it is as a businessman, as a birthday celebrant, as a reality TV star, or … Read the whole story

Google announced on Tuesday that it has extended its mobile Smart Reply email management application to Google Inbox on the Web, enabling desktop users … Read the whole story

Making it easier for users to go back and forth between TweetDeck's desktop app and Web site, Twitter is no longer requiring that they … Read the whole story

The company says there will be more than 100 events customized for specific advertisers across the country -- helping marketers learn how to best … Read the whole story

Amid overall double-digit percentage U.S. advertising spending gains for February, TV's syndication, national cable and and local cable advertising sales posted healthy improvements for … Read the whole story

AOL continues to buff up its ad-tech stack via acquisitions. ONE by AOL's Eldad Persky discusses how AOL's latest acquisition of AlephD serves publishers. Read the whole story

A federal judge has tentatively approved Yahoo's settlement of a lawsuit accusing it of violating a California privacy law by scanning email messages for … Read the whole story

Real-time bidding within PMPs is the fastest-growing transaction method for mobile programmatic. While it only accounted for roughly $670 million in ad spend in … Read the whole story

"Anglers Journal Television" will air on the Discovery Channel's Destination America network. John Brownlee will serve as host and executive producer of the new … Read the whole story