by Wayne Friedman
The NCAA Men's College Basketball Tournament has seen softer TV ratings through the initial days of the games, but higher overall national ad revenue. … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
eMarketer released its Media Usage Around the World report this month. If you love data and stats, this is one for you. It is … Read the whole story
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by Joe Mandese
Days after announcing a big cross-platform audience measurement deal with Viacom, comScore this morning announced an agreement with Adobe to provide "cross-device audience measurement … Read the whole story
COMMENTARY
by Juan Bruce
VOD and OTT services looking to build a library of high-performance content should devote equal effort to syndicating existing material that has proven itself … Read the whole story
by Laurie Sullivan
Google hopes to become the first American Internet provider to connect Cuba with the rest of the world by expanding WiFi and broadband access … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
While this year's Advertising Research Foundation Re!Think conference explored how advertising works, I think it was much more about the measurement process behind the … Read the whole story
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by Gavin O'Malley
Spotify on Monday unveiled Overlay Mobile -- a new initiative that serves as a "welcome back" ad that runs when users reopen the music … Read the whole story
by Wayne Friedman
Content is tailored for each individual platform, and marketers can also use this content for distribution across their platforms -- mobile sites, apps and … Read the whole story
by Erik Sass
Online blogging and publishing platform Medium is spinning off Matter, its online magazine focused on science issues, as an independent "incubator" company. The company … Read the whole story
by Aaron Baar
Apple may have a smaller-screen iPhone coming soon, but the trend -- based on the amount of people using their phones for video streaming … Read the whole story
by Ben Frederick
After last year's ratings blowout, this year's March Madness tournament has seen a decline in viewership. Many marketers are expecting a large increase in … Read the whole story
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by Tobi Elkin
In a drive to make the digital video marketplace more transparent, AppNexus on Tuesday announced it is expanding its video-buying product capability and adding … Read the whole story
by Steve McClellan
A Los Angeles Federal Judge has dismissed several trademark claims made by Lions Gate Entertainment against Havas Worldwide and client Ameritrade related to an … Read the whole story
by Laurie Sullivan
A deal between Adobe and Conductor that the companies plan to announce Tuesday allows advertisers to measure organic marketing campaigns that include content running … Read the whole story
by Sara Guaglione
Freedom Communications will ask the judge today to approve Digital First Media as the successful bidder. Digital bid $45M, less than Tribune Publishing's $56M … Read the whole story
by Wendy Davis
The Authors Guild is pressing the Supreme Court to review a decision that cleared Google of infringing copyright by digitizing books and displaying excerpts … Read the whole story
by Sara Guaglione
Despite the U.S. Department of Justice's warnings of a suit, Tribune Publishing announced Thursday that it won the auction to acquire the assets of … Read the whole story