by Wayne Friedman
TV consumers who do not multitask while watching TV are now a tiny minority. More than 90% of U.S. consumers are now multitasking while … Read the whole story
COMMENTARY
by J. Max Robins, Featured Columnist
To beef up her credentials for her inevitable appointment to the Supreme Court by President Donald J. Trump, Sarah Palin announced she was developing … Read the whole story
by Wendy Davis
The Federal Communications Commission should adopt broadband privacy rules that would "reverse the tide of ever-growing and unchecked collection and use of consumer data … Read the whole story
COMMENTARY
by Philip Rosenstein, Staff Writer
Much has been said about the insecurities of GOP front-runner Donald Trump. Why did he feel the need to discuss his private anatomy in … Read the whole story
by Larissa Faw
Speaking by videoconference to a 4As Conference in Miami, the WPP CEO said the sex harassment and racism charges brought against Martinez in a … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Want to transform your brand into one more digitally focused and data-driven? It takes more than just writing a strategy and a new generation … Read the whole story
by Gavin O'Malley
Pinterest's monetization efforts may be doing even better than it claims. If accurate, that would up dramatically from the roughly $100 million in revenue … Read the whole story
by Larissa Faw
The Publicis Groupe media guru called for an end to the needless worry, to better focus on solving real problems like ad fraud and … Read the whole story
by Aaron Baar
"Streaming has become mainstream, and for the younger generation, it is a standard," says Gerald Belson, vice chairman and U.S media and entertainment sector … Read the whole story
by Wayne Friedman
In preparation for the upfront market, Discovery Communications' is debuting a new marketing umbrella effort, called One Discovery, with a special emphasis on reaching … Read the whole story
by Laurie Sullivan
Yahoo's revenue from its search business will decline 12.7% to $1.41 billion in 2016, according to data from eMarketer released Wednesday. Advertisers in aggregate … Read the whole story
by Larissa Faw
A session at the 4As Transformation Conference in Miami featured four industry mavens who offered thoughts on how the industry is addressing these critical … Read the whole story
by Laurie Sullivan
Google announced a new machine-learning platform Wednesday, which Eric Schmidt, executive chairman of Google's parent company Alphabet, believes will become part of the next … Read the whole story
by Larissa Faw
Facebook's Carolyn Everson told a 4As Conference crowd Wednesday morning that many "legacy" ad shops are lagging in the deployment of successful strategies that … Read the whole story
by Felicia Greiff
Feelin' good about your cross-device strategy? Not so fast. While 93% of marketers believe their company is effective when it comes to personalized marketing, … Read the whole story
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by Ben Frederick
Ads with a GPS coordinate increased eCPM (effective cost per thousand impressions) by 162%, and those that leveraged user data like age and gender … Read the whole story
by Felicia Greiff
The Interactive Advertising Bureau of France (IAB France) released a study earlier this month showing that in France, 30% of surveyed Internet users use … Read the whole story
by Sara Guaglione
Each episode will explore a different country and look at the ways in which the local culture and surroundings have shaped their approach to … Read the whole story
by Felicia Greiff
Video ad-tech company Unruly and Videology announced a partnership Wednesday that opens up Unruly's "In-Article" and native "In-Feed" video inventory to Videology platform users … Read the whole story