by Wayne Friedman
Total TV-video consumption grew in the fourth quarter of 2015 by just under 1%. These results -- from Nielsen data and estimates from Pivotal … Read the whole story
by Felicia Greiff
The Interactive Advertising Bureau (IAB) on Thursday released a calculator tool for advertisers, agencies and publishers that analyzes programmatic tech costs. Read the whole story
by Laurie Sullivan
A Google strategist during a public webcast revealed the top three factors the search engine considers when returning results to search queries. Until now … Read the whole story
by Larissa Faw
The average home has 10-12 devices, not including linear TV -- which has made measuring and monitoring what people watch infinitely more difficult compared … Read the whole story
by Larissa Faw
In today's competitive marketplace, agencies need to prove their worth. That seemed to be the core message delivered by agency executives discussing last year's … Read the whole story
by Wayne Friedman
TiVo stock soared over 23% on Thursday after a report that it is in talks to acquired by TV programming guide product company Rovi. … Read the whole story
by Ben Frederick
Netflix has announced that it is launching an update to its mobile app that will allow users to control how they consume data by … Read the whole story
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by Ben Frederick
High-value users, or those users who have generated in-app revenue in the last 30 days, engage four times more than their average counterparts, operating … Read the whole story
by Erik Sass
A little over one month after Evan Adlman joined Conde Nast to lead its programmatic push, the high-end magazine publisher has unveiled a suite … Read the whole story
by Steve McClellan
In his new position Cahill is tasked with overseeing all of the agency's North America media disciplines. He will also serve as New York … Read the whole story
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by Laurie Sullivan
From April 2015 through February 2016, YouTube site visitors have spent 485% more time watching candidate- and issue-related videos, with nearly 50% of that … Read the whole story
by Sara Guaglione
If you're hungry to hear updates on the 2016 presidential election, now all you have to do is ask. "The Washington Post" is producing … Read the whole story
by Sarah Mahoney
With its turnaround gaining momentum, Target executives don't miss many opportunities to remind observers that wellness -- especially regarding food and groceries -- is … Read the whole story
by Wendy Davis
France's data protection regulators are fining Google $112,000 for failing to broadly censor its search engine in response to Europeans' requests to delete information … Read the whole story
by Wayne Friedman
TV's future long-term consumers, including Millennials, may be just delaying their purchase in buying full-price pay TV services in favor of broadband-only services -- … Read the whole story
by Nina Lentini
"The good news is that Millennials are internalizing the message that saving is important, but they still need help creating habits that stick," says … Read the whole story
COMMENTARY
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Do you remember the brilliant baptism scene at the end of "The Godfather"? "Do you renounce Satan?" the priest asks Michael from within the … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Earlier this week someone wrote an opinion column suggesting that marketers might want to figure out how to "monetize" dark social. Which of course … Read the whole story
COMMENTARY
by Ted McConnell, Featured Contributor
What does simplicity look like? We could argue all day, but maybe we could agree on some basics. Advertisers might be happy if they … Read the whole story