by Joe Mandese
In what appears to be an ongoing battle of attrition, cable networks lost about 2.5% of their subscribers in new universe estimates released by … Read the whole story
by Laurie Sullivan
Microsoft has been exploring the possibility of financially backing the private-equity firms considering the purchase of Yahoo's core businesses -- search features, news Web … Read the whole story
by Wayne Friedman
While the U.S. advertising market is poised for a good year due to digital media, political advertising, and the Rio Summer Olympics, some media … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
The IAB Technology Laboratory today released a new, two-part Augmented Reality solution for publishers to persuade users to stop deploying ad blockers. First, the … Read the whole story
by Steve McClellan
Judge Alan M. Ahart awarded sanctions and related expense s against the firm -- Landau Gottfried & Berger -- totaling nearly $308,000 for various … Read the whole story
by Sarah Mahoney
In an appearance on CNBC's "Mad Money," CEO Emanuel Chirico said, "We have some tremendous marketing campaigns around the brand and the product is … Read the whole story
by Tanya Gazdik
Overall, SUVs now account for approximately 60% of all Buick sales, up from 34% prior to the introduction of the Enclave in 2007. Starting … Read the whole story
by Sara Guaglione
"Glamour" and Facebook have announced a partnership to launch a project that brings attention to issues important to young women. The partnership will feature … Read the whole story
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by Gavin O'Malley
To keep young users' attention, Snapchat is buying emoji maker Bitstrips. The social giant is paying around $100 million for the Toronto-based company, sources … Read the whole story
by Tanya Gazdik
MediaPost awarded its inaugural automotive marketing awards last week at the New York International Auto Show, including the first-of-its-kind experiential award, which went to … Read the whole story
by Jess Nelson
Social media companies lead in DMARC adoption, with more than half of the companies analyzed by Return Path incorporating some level of protections against … Read the whole story
by Larissa Faw
Ad blocking really is the first time consumers ever had a voice about their web experience, says The Washington Post's Jeff Burkett during a … Read the whole story
by Larissa Faw
"Eight years ago, the app store was just being invented," says Chieh Huang, co-founder and CEO of Boxed. "The most powerful thing for your … Read the whole story
by Felicia Greiff
AppNexus and Le Figaro Group have announced a partnership that lets the French publisher use the AppNexus Publisher Suite -- including its publisher ad … Read the whole story
by Jess Nelson
Amidst cries that email is dead, a new report from marketing technology company Adestra suggests that teens and Millennials actually prefer communicating with brands … Read the whole story
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by Laurie Sullivan
Piqora's strength resides in technology that supports Pinterest, which many call an image search engine that provides visual inspiration for campaigns. Olapic already had … Read the whole story
by Wendy Davis
A federal judge in Illinois has ruled that online video distributor FilmOn is not entitled to a compulsory cable license. Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Netflix stunned the industry today with its admission that for more than five years, it has secretly slowed down videos streamed through AT&T and … Read the whole story
COMMENTARY
by Josh Engroff, Op-Ed Contributor
Reading down the list of the top 200 mobile apps underscores the power of great editing. The top apps -- Snapchat, Messenger, Instagram, Pandora, … Read the whole story