by Wayne Friedman
For five networks -- CBS, TNT, TBS, truTV and CBS Sports Network -- national TV advertising took in $755.8 million for the NCAA, versus … Read the whole story
COMMENTARY
by Gary Holmes, Op-Ed Contributor
It looks as if the reality television series sometimes known as the GOP presidential debates has been canceled. The Republican front-runner, having successfully manipulated … Read the whole story
by Jess Nelson
The use of emojis in mobile and email marketing messages has increased 775% year-over-year, according to a recent report by Appboy. Emojis appeal to … Read the whole story
by Laurie Sullivan
Google announced Monday that it will redesign the AdWords interface to support changes in consumer search behavior and the shift to mobile screens. It's … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
There are weeks that I am proud and optimistic about our industry (looking at you, Walton Isaacson and your #turnignorancearound campaign), and there are … Read the whole story
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by Erik Sass
Time Inc. is launching a new digital media strategy and services, called Harpoon. It's part of the publisher's MNI Target Media Inc. division, which … Read the whole story
by Joe Mandese
Pandora, which has had a rocky time under the helm of Brian McAndrews, this morning said he is leaving and will be replaced by … Read the whole story
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by Gavin O'Malley
The vast majority of marketers still fail to strategically integrate mobile into their marketing mix, according to Forrester. Only 27% of marketers surveyed said … Read the whole story
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by Wayne Friedman
Beginning April 5, pay cable TV network group Starz will rebrand with a new marketing and messaging look, unifying its Starz and Encore channels. … Read the whole story
by Sara Guaglione
Richard Beckman is leaving Vice Media after nearly one year with company. Beckman joined Vice Media last May as the company's first Chief Revenue … Read the whole story
by Laurie Sullivan
Challenges in display viewability, fraud, ad blocking, transparency, and complex programmatic media buying are leading marketers to lean on content for multichannel campaigns, some … Read the whole story
by Ben Frederick
Games also dominated app installs, with 10.5 apps downloaded on average per active iPhone in the US. Photo and video followed with 3.4 downloads … Read the whole story
by Felicia Greiff
Programmatic ad company Varick Media Management (VMM) announced Monday that it partnered with digital radio ad tech firm AdsWizz -- meaning AdsWizz will supply … Read the whole story
by Felicia Greiff
In a world where consumers expect a relevant, personalized experience on every device they use, niche ad networks might hit the mark in a … Read the whole story
by Steve McClellan
Viscira's 2015 revenues were $17 million, according to the holding company which also asserted that Viscira's client roster includes 17 of the world's top … Read the whole story
by Wendy Davis
In a victory for Facebook, a federal judge has dismissed a consumer's lawsuit accusing the company of violating an anti-spam law by sending unwanted … Read the whole story