Coming four months before the event, NBC says these results are well ahead of the London Summer Olympics in 2012, when it hit the … Read the whole story

Fox News Channel soared 38% in total prime-time viewers to average a Nielsen 2.37 million viewers. A year ago, it had 1.74 million in … Read the whole story

At a time when marketers are increasingly focusing on the value of targeting so-called "influencers," new research suggests they should be aiming lower down … Read the whole story

The Scripps cable channels are marching into upfront season confident in their ownership of the lifestyle categories that are their bread and butter -- … Read the whole story

Fiat Chrysler could have the best month, with double-digit growth expected in March. The largest year-over-year improvements will be from Dodge Grand Caravan and … Read the whole story

AI-CD (AI-CD beta) is the brainchild of McCann Millennials and will work on a McCann Japan multinational client. Read the whole story

In his statement, issued to all Publicis employees, Levy says his response was related solely to "the JWT problem, a WPP agency, and the … Read the whole story

Google became a triple-play provider Tuesday, adding home telephone to Internet and television services. The service, introduced as Fiber Phone, aims to complement the … Read the whole story

It began transitioning to BPA-free, acrylic- or polyester-based can linings this month, and will continue that transition, including Campbell soups and gravies, Swanson broth … Read the whole story

Without leaving Pinterest's core platform, the pins encourage users to click or tap on any of the individual steps to get the full instructions, … Read the whole story

The new operations include Chicago, Shanghai and Sydney and are the first locations to be added to the agency's footprint since it was acquired … Read the whole story

Geoff Schiller will report to Brian Sugar, CEO of PopSugar Inc. He will be responsible for leading the brand partnership team and the company's … Read the whole story

Integrating acquisitions seems a bit rocky for Alphabet these days, as in the case of smart camera startup Dropcam. The company's founder Greg Duffy … Read the whole story

For Gen Z, especially, it's all about customization and experimentation. They want to touch and feel things, and try certain things together," Katie Houser, … Read the whole story

Last week, I said that a shorter "sense-making" cycle is one reason why moving advertising and marketing in-house might be a better way to … Read the whole story