by Wayne Friedman
Although pay TV homes are shrinking, TV viewing continues to climb. Live TV viewing rose 7% in fourth-quarter 2015 to 1,004 hours of TV … Read the whole story
by Steve McClellan
WPP and J. Walter Thompson argued in new court filings in the JWT sex harassment case that comments made by former agency CEO Gustavo … Read the whole story
by Gavin O'Malley
Mirroring more traditional TV spots, Instagram recently began letting brands run ads up to 60 seconds in length. Previously, the Facebook unit had capped … Read the whole story
by Sara Guaglione
AOL launched two new video ad units for publishers on Tuesday, an expansion to its ONE by AOL: Publishers platform that launched in January. … Read the whole story
by Adam Buckman
Crown Media's two Hallmark cable channels are emphasizing their focus on holidays all year long and the family-friendly attributes of their programming in their … Read the whole story
by Wayne Friedman
Cablevision Media Sales will expand the reach of its data analytics tools nationally -- beyond the New York-area market -- in a deal with … Read the whole story
by Steve McClellan
After the deal is completed, Darwin -- a performance marketing agency based in Shaghai -- will be integrated with Dentsu's iProspect, which combined will … Read the whole story
by Jess Nelson
A majority of small business owners who leverage email marketing say it is essential to growing their business, reports a new study by email … Read the whole story
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by Ben Frederick
Near-field communication (NFC) powers most forms of mobile payments, an industry that has exploded in recent years. The NFC market is growing in lockstep … Read the whole story
by Steve McClellan
Cantor, the former CEO of Interpublic's Lowe New York, joined Red Peak nine months ago as president. She is credited with leading Red Peak … Read the whole story
by Laurie Sullivan
Google on Wednesday made a new mobile ad format available to all original equipment manufacturer automotive advertisers in the U.S. The ads recreate a … Read the whole story
by Laurie Sullivan
Invoca on Wednesday announced a $30 million Series D funding round, bringing the company's total funding to $60 million. Read the whole story
by Jess Nelson
A lack of resources, strategy and budget constrains are the largest hurdles facing content marketers today, suggests a recent study by Ascend2. Read the whole story
by Wendy Davis
A trial judge correctly ruled that FilmOn is entitled to a cable license, even though it transmits programs over the Web, the company says … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
If you add up the sum total of everything written about Millennials, you come to a possible conclusion that there's a war on media … Read the whole story
COMMENTARY
by John Motavalli, Columnist
Evan Adlman, recently hired to head up programmatic advertising at Cond Nast, asserts its iconic brands and first-party data on consumers give it a … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
AT&T has launched a new initiative that could help the company combat cord-cutting. As of May 23, the company will start offering home broadband … Read the whole story