by Steve McClellan
Trustee David Gottlieb has settled a lawsuit against former KSL controller Geoffrey Charness, telling the court that Charness was not responsible for the media … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
In the hoopla that is modern marketing, it appears that brand-building is taking a bit of a back seat. And when I say "back … Read the whole story
by Wayne Friedman
Following up on its deal for digital content group Vox Media, NBCUniversal is launching digital ad-selling platform Concert, which the company says will sell … Read the whole story
COMMENTARY
by Bryce Clemmer, Op-Ed Contributor
Streaming services have essentially reached the end of what they can do with audio alone. The next logical step for them to take is … Read the whole story
by Wayne Friedman
Although individual cable networks can have low "reach" among TV viewers, combining their group broadcast networks can make them more attractive to TV marketers. Read the whole story
COMMENTARY
by Emily Canan, Columnist
Personalization for CPG has long been a buzzword, and it's easy to see why. It has led to more sales, higher brand affinity and … Read the whole story
by Steve McClellan
Erin Johnson, chief communications officer at JWT, has urged a New York Court not to seal a video of a company meeting where Ex-CEO … Read the whole story
by Tobi Elkin
Bob Lord, former AOL president and global CEO of Publicis' Razorfish, gets a new gig: chief digital officer at IBM. Read the whole story
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by Tobi Elkin
Programmatic marketing software provider DataXu on Monday released the findings of a report that shows the auto, CPG and telecom sectors were most impacted … Read the whole story
by Gavin O'Malley
While first-party in-app native ads will continue to be the biggest revenue driver, third-party in-app native ads will account for 10.6% of all mobile … Read the whole story
by Nina Lentini
A rep for the brand tells "Marketing Daily" that "the content is anchored around the idea of using technology to drive human emotion -- … Read the whole story
by Laurie Sullivan
Small and medium-size businesses struggling to find their return on investments using Google AdWords now have access to artificial intelligence that analyzes campaigns to … Read the whole story
by Jess Nelson
Microsoft has begun testing Outlook Premium, a new paid subscription email service. The technology company has launched an invite-only testing pilot program that grants … Read the whole story
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by Tobi Elkin
Programmatic marketplace provider OpenX on Monday said it's now a certified Accelerated Mobile Pages (AMP) Project partner. Read the whole story
by Steve McClellan
MullenLowe, based in Boston, is setting up a new office in San Antonio, where the client is based, to service the account. MullenLowe will … Read the whole story
by Wendy Davis
Granting FilmOn a cable license could help improve the "dysfunctional" market for paid television, the watchdog Consumer Federation of America says in new legal … Read the whole story
by Sara Guaglione
"Talk To Me" hopes to start a movement around authentic parent-child conversations. Each episode will feature an influential parent interviewed by his or her … Read the whole story