by Larissa Faw
The appointments are the latest in a series of changes that began last December, when Publicis announced a corporate-wide restructuring that included a consolidation … Read the whole story
COMMENTARY
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Armed with a yellow highlighter, and determined to distill the important insights in this important, almost 400-page book, I dove into the recently published … Read the whole story
by Laurie Sullivan
Verizon Communications will move forward with its bid for Yahoo's core businesses -- search, email, mobile, advertising and content portals -- as well as … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
As we saw this week with the revelation that Facebook has been an unknowing host to illegal arms sales, particularly in the Middle East, … Read the whole story
by Wayne Friedman
Pay TV providers could lose money on deals made with every single TV network group should growth rates from subscribers' fees continue. They will … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Why do we so often find ourselves tiptoeing around, afraid of offending folks doing "branding" when we want to talk about measuring sales outcomes … Read the whole story
by Sara Guaglione
Amy Marks will lead marketing ideas and campaigns across all platforms around the world, including digital, TV, radio, print and live events. She was … Read the whole story
by Larissa Faw
The new division launches with 750 people across 10 markets and will consolidate the agency's content, social, SEO, experiential, sponsorship and creative services. It … Read the whole story
by Steve McClellan
The move comes as health spending is accelerating as the global economy recovers from prolonged recession, rising an average of 5.2% a year from … Read the whole story
by Wayne Friedman
Some key media stocks fell more steeply on Thursday than many general market indices -- down 2% to 4%. Discovery Communications was off 3.5% … Read the whole story
by Gavin O'Malley
For Facebook, the new features are part of a broader effort to grow Messenger into a service on par with its flagship app. Just … Read the whole story
by Laurie Sullivan
A book filled with financial details and direction of future strategies for Yahoo's business given to prospective bidders may paint a grim picture of … Read the whole story
by Felicia Greiff
Drawbridge is adding to its original ad-tech offering: an SaaS model, with Lyft and M&C Saatchi partnerships under its belt already. Read the whole story
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by Tobi Elkin
Jelli, a provider of programmatic platforms for the $40 billion radio industry, on Thursday announced the launch of SpotPlan for Advertisers, a demand-side platform … Read the whole story
by Ben Frederick
Mobile engagement platform Localytics announced a partnership with Salesforce today, marking Salesforce's first partnership with a mobile platform. The partnership will allow Localytics to … Read the whole story
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by Ben Frederick
IBM is debuting new features for the golf tournament: wearable apps, 4K video broadcast and streaming, and bringing its popular Track feature to mobile. Read the whole story
by Laurie Sullivan
Marketers waking up to a world of connected consumers find as many challenges as there are types of devices that pull in mounds of … Read the whole story