by Steve McClellan
With a data-driven marketing focus, the new shop has been named Hearts & Science. It will be overseen by Scott Hagedorn, the former CEO … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Gerald Levin, as far as I'm concerned, you've gotten a bad shake. The worst deal ever wasn't what you got from Steve Case and … Read the whole story
by Wayne Friedman
Over the past five years, total U.S. advertising has been averaging around 0.95% of GDP. Total U.S. advertising was around $165 billion in 2014, … Read the whole story
COMMENTARY
by Josh Engroff, Op-Ed Contributor
While launching a mobile app has never been easier, getting anyone to notice has never been harder. The problem isn't access or tools or … Read the whole story
by Laurie Sullivan
After the UK Advertising Standards Authority found eDreams advertisements running on google.com to be misleading, prompting consumers to book higher-priced tickets than those available … Read the whole story
COMMENTARY
by Andrea Duggan, Op-Ed Contributor
The 2016 race to the White House has been an election cycle of many firsts, particularly when it comes to the candidates' advertising campaigns. … Read the whole story
by Erik Sass
After wooing publishers with the prospect of massive reach and faster content delivery, Facebook is sweetening the deal by allowing them to publish branded … Read the whole story
by Adam Buckman
Alongside dramas and nonscripted series, Freeform is heading into late-night with a new talk show titled "Later Bitches." Freeform targets the 12- to-34-year-old audience, … Read the whole story
by Wayne Friedman
Programmatic and ad tech company Collective is licensing FourthWall Media cable TV set-top-box viewing data, which will help it push to more attribution measures. Read the whole story
by Jess Nelson
The Federal Bureau of Investigation released a warning this week about a dramatic increase in CEO email scams. Business e-mail compromise scams have increased … Read the whole story
by Laurie Sullivan
Google has built software that allows it to use high-performance semiconductors from International Business Machines (IBM) to run some of its servers in its … Read the whole story
by Sara Guaglione
"What's Up Moms" has more than 1 million subscribers and over 35 million views per month, thanks to its quirky how-to and short form … Read the whole story
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by Gavin O'Malley
Twitter board members Peter Currie and Peter Chernin have decided not to stand for re-election, Twitter has revealed in a regulatory filing. Taking their … Read the whole story
by Aaron Baar
"The perception is because of the newness [of the devices], you're going to pay more," says Jeff Berry, Colloquy's research director. "The 'too expensive' … Read the whole story
by Larissa Faw
Volvo and its agency Grey are introducing the "Thumb Drive" campaign to demonstrate the tech offerings and experience provided by the Volvo XC60. The … Read the whole story
by Felicia Greiff
Simulmedia founder Dave Morgan and new CMO Michael Zimbalist joined the stage Thursday for the company's third pre-upfront PeopleFront event. Read the whole story
by Larissa Faw
The U.S. Department of Transportation's National Highway Traffic Safety Administration (NHTSA) and its agency The Tombras Group are spending $5 million to launch a … Read the whole story