by Jess Nelson
The Email Privacy Act is a bipartisan bill aimed at closing a loophole in the 1986 Electronic Communications Privacy Act that allows the government … Read the whole story
COMMENTARY
by Tom Denford, Op-Ed Contributor
Twelve months ago the US media scene was in crisis. Stories about rebates had exploded and trust in media agencies hit the floor. In … Read the whole story
by Wayne Friedman
The eight-year, $8.8 billion extension of the deal, which includes TV and digital, now extends through 2032. Under the new agreement, all opening, first- … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Federal Communications Commission Chairman Tom Wheeler is hinting that the agency takes a dim view of broadband providers that use data caps to discourage … Read the whole story
by Wayne Friedman
Nielsen is starting up a cloud-based tool for marketers to manage their marketing spending across all media. It will have 95% cross-platform capabilities for … Read the whole story
by Adam Buckman
With ratings declining on traditional TV -- particularly on some cable channels -- it's a plus that there are other media where migrating audiences … Read the whole story
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by Sarah Mahoney
Martine Reardon, who became chief marketing officer in 2012, is credited with the company's omnichannel successes, and has won such awards as Mobile Marketer … Read the whole story
by Steve McClellan
Attorneys for Erin Johnson, the JWT executive who is suing the agency and its former CEO Gustavo Martinez for sex harassment and retaliation, urged … Read the whole story
by Gavin O'Malley
Facebook is encouraging partners to reimage their consumer-facing business in terms of bots. A number of business partners are already showing off their new … Read the whole story
by Sara Guaglione
Zuora Inc., the provider of subscription services for publishers like 'The Guardian,' and Time Inc.'s customer service division will team up to co-market and … Read the whole story
by Sara Guaglione
The shelter title was shut down in 2009. The spring/summer issue of "Metropolitan Home" has 70,000 copies on newsstands with another 45,000 going to … Read the whole story
by Ben Frederick
Starbucks launched a slick new mobile app to go along with the launch of their new rewards program. A redesign of this program is … Read the whole story
by Wendy Davis
ESPN is asking a federal judge to dismiss Jason Pierre-Paul's invasion of privacy lawsuit. Read the whole story
by Laurie Sullivan
Mobile advertising may suffer from the hype surrounding it. Some 21% of respondents to a recent survey said they either did not know how … Read the whole story
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by Tobi Elkin
Conde Nast, in the process of ramping up its programmatic offerings, is focused on marrying its first-party data with content to create large-scale opportunities … Read the whole story