by Wendy Davis
The Association of National Advertisers is asking the Federal Communications Commission for an additional two months to comment on proposed privacy regulations that would … Read the whole story
COMMENTARY
by J. Max Robins, Featured Columnist
Yesterday a most damning, yet in my opinion poorly sourced, story appeared in the Financial Times. The story claimed BuzzFeed had missed its revenue … Read the whole story
by Wayne Friedman
NBCUniversal now joins other networks in offering "guarantees" that are not based on traditional Nielsen ratings, calling it a "new currency." NBC says it … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Do you remember when digital budgets were considered "innovative"? It wasn't too long ago that the money spent in digital media was considered a … Read the whole story
by Steve McClellan
Pivotal Research Analyst Brian Wieser has issued a growth forecast for the major ad holding companies just ahead of their scheduled first-quarter reports. Despite … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
The White House is signaling that President Obama will veto a Republican-backed bill that would chip away at the recent net neutrality rules. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
At the upfront, the network debuted Azteca RPM, which stands for Real-time Participation Media, a tool that will provide prospective advertisers with detailed measurement … Read the whole story
by Wayne Friedman
National/regional sales, which make up 77% of all cinema revenue, climbed 15.6% to $550.5 million in 2015 from $476.3 million in 2014. Leading categories … Read the whole story
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by Laurie Sullivan
Google has begun testing exchange bidding in DoubleClick for Publishers, allowing other partners that publishers work with to compete for impressions by making real-time … Read the whole story
by Wayne Friedman
New TV station groups joining up include Raycom Media and E.W. Scripps Co. New advertising demand-side platforms are: TubeMogul, The Trade Desk, VideoAmp, and … Read the whole story
by Tanya Gazdik
Brands getting it right "have in common an ability to talk to consumers in a genuine honest and meaningful way," Andrew Escott, global corporate … Read the whole story
by Adam Buckman
The network says it will premiere new episodes of its core group of original shows every week of the year starting this fall. Bounce … Read the whole story
by Jess Nelson
A reputable sender score is essential to email deliverability. As much as 90% of delivered emails derive from a sender with a qualified and … Read the whole story
by Wayne Friedman
Sling TV is launching a new multi-stream service for $20 per month in a beta test that includes many Fox Networks Group channels. The … Read the whole story
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by Gavin O'Malley
In a major coup, Facebook has poached Regina Dugan, who led Google's Advanced Technology And Products team since 2012. At Facebook, Dugan will be … Read the whole story
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by Ben Frederick
Interactive video is more engaging than pre-roll or standard banner. As the user base becomes more accustomed to streaming video from their devices, the … Read the whole story
by Sara Guaglione
The E.W. Scripps Company has bought Cracked, a digital humor brand known for satire, which lures millennial audiences to its site, mobile apps, original … Read the whole story
by Sara Guaglione
'Forbes' states that this podcast series is unique, as it is hosted primarily by women who are producing business-first content by or for Millennial … Read the whole story