As the 2016-17 upfront -- and NewFront -- pitch season approaches, an influential Wall Street analyst this morning told investors to shift their attention … Read the whole story
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Every single person in the world expressed puzzlement last week at the news from Prague. In a marketing initiative that literally will alter the … Read the whole story
The White House has thrown its support to the Federal Communications Commission's proposal to issue new set-top box rules aimed at enabling consumers to … Read the whole story
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Organizations that don't trust each other write extensive contracts and establish bureaucracies to ensure compliance, slowing the pace of progress. They're quick to end … Read the whole story
National TV advertising revenue for the just-completed 2015-2016 NBA regular season witnessed sharp growth over the previous year. Marketers spent $487.8 million in national … Read the whole story
Three Initiative executives are jumping ship to join Canvas Worldwide, the joint venture media agency formed last year by Horizon Media and Innocean Worldwide. … Read the whole story
The Interactive Advertising Bureau announced it will hold a summit June 6 focusing on strategies for creating better user experiences and combating ad blocking. Read the whole story
A notice on Amazon's Web site Sunday announced that now users can get Amazon Prime for $10.99 a month, or even $8.99 a month … Read the whole story
Netflix is a sticky subscription video-on-demand service -- fewer of its customers cancel their monthly service than other top OTT services. Netflix has lost … Read the whole story
"The California Way" uses images and quotes from actual California cannabis farmers to personify the tens of thousands of individuals, families and collectives who … Read the whole story
Just two months after Win McCormack bought "The New Republic" from Facebook co-founder Chris Hughes, its Editor in Chief Gabriel Snyder is leaving. Read the whole story
Long will also work to accelerate revenue diversification and will oversee the company's Fortune events. Her appointment is effective immediately. She stated that she … Read the whole story
Research from the IAB shows U.K. advertisers spent a whopping GBP8.6 billion (about $12.2 billion) on digital ads last year, a 16.4% increase over … Read the whole story
The House of Representatives passed a bill on Friday that could limit the Federal Communications Commission's ability to enforce net neutrality principles. Read the whole story
Gamers may debate their loyalty to Master Chief vs. Spartan Locke in Halo 5, similar to Google and Microsoft. When it came to promoting … Read the whole story
Money is top of mind for consumers in the summer, when they're considering big-ticket purchases and finding good deals on school supplies. July was … Read the whole story
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I'm at the counter and I've just ordered my coffee. "That'll be five bucks," says the lady at the register. I hold my credit … Read the whole story
