by Larissa Faw
Sapient was included in the calculation of organic growth for the first time since Publicis Groupe acquired it last year. CEO Maurice Levy confirmed … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
The Internet of things and artificial intelligence, or IoT and AI: two acronyms that are currently dominating everyone's newsfeed, imagination and fears. Both come … Read the whole story
by Steve McClellan
Zenith won a consolidation review for the client's business back in 2010, when a number of agencies at different holding companies handled the account. … Read the whole story
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by Thom Forbes
"Next month, many members - possibly as many as 17 million, according to USB Investment Bank - will begin seeing a $2 monthly increase … Read the whole story
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by Tobi Elkin
A new global research study by Accenture finds that the majority of consumers are aware of ad blockers, and four in 10 (42%) would … Read the whole story
COMMENTARY
by Murphy O'Brien, Op-Ed Contributor
It's more challenging for shoppers and retailers to have the conversations that build relationships. The active listening trends already revitalizing other digital and experiential … Read the whole story
by Joe Mandese
Dentsu, the Tokyo-based parent of Dentsu Aegis, 360i and a variety of agencies, marketing services and media companies, today announced plans for Dentsu Digital, … Read the whole story
by Sarah Mahoney
"We simply were overwhelmed by the response and the remarkable submissions," says Rob Friedman, head of John Hancock Sponsorship and Event Marketing. "This was … Read the whole story
by Laurie Sullivan
Verizon could become the last Yahoo bidder standing. Of the original 40-company roster expressing interest in acquiring Yahoo's media and advertising assets, including search, … Read the whole story
by Laurie Sullivan
Local search and discovery apps will generate $12.2 billion in revenue annually in 2020, up from an estimated $3.4 billion in 2016. LinkedIn released … Read the whole story
by Wayne Friedman
Looking to give its TV station affiliates quicker leverage in monetizing digital revenue, Disney-ABC Television is creating easier turnkey digital platform deals for ABC's … Read the whole story
by Gavin O'Malley
Entertainment and music apps experienced "explosive" revenue growth in the past year, according to the latest report from App Annie. This was largely due … Read the whole story
by Wayne Friedman
Hoping to push its bigger addressable advertising efforts, AT&T AdWorks -- now with DirecTV in its stable -- will start up a new campaign … Read the whole story
by Felicia Greiff
The Weather Company announced a new head of data science for ad products Monday: Michael Ferrari. Read the whole story
by Wendy Davis
The Supreme Court won't review a decision that cleared Google of infringing copyright by digitizing books and displaying excerpts in its search engine. Read the whole story
by Sara Guaglione
Popular Science has dismissed its editor-in-chief Cliff Ransom and executive editor Jennifer Bogo. Ransom joined Popular Science as executive editor in 2011 before being … Read the whole story