by Tanya Gazdik
The report also projected that activation spending will top $740 billion by 2020. It is the first study to provide a clear definition of … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Since James Surowiecki published his book "The Wisdom of Crowds," the common wisdom is that we are commonly wise. In other words, if we … Read the whole story
by Joe Mandese
In a good year, the month of March provides a spark of momentum as the major broadcast and cable networks head into their upfront … Read the whole story
by Wayne Friedman
National advertising commercial loads fell slightly at three network groups during March -- as overall national TV ad loads remain steady. Fox was down … Read the whole story
by Karlene Lukovitz
The "Red Disc," a key element in the One Brand "Taste the Feeling" advertising campaign that Coke launched in January, will appear on all … Read the whole story
by Steve McClellan
Company executives said that was slightly above internal expectations and that they are still projecting full-year 2016 organic revenue growth of between 3% and … Read the whole story
by Sarah Mahoney
Called "The Power of She," the campaign is set to include a 15-second TV spot, a longer version for digital channels, as well as … Read the whole story
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by Tobi Elkin
A report by PubMatic said advertisers are increasingly targeting Android users, Android app inventory prices increased 147%, year-over-year, and advertisers are shifting to private … Read the whole story
by Laurie Sullivan
Yahoo reported that revenue fell 11% to $1.09 billion for the first quarter of 2016, reminding those that are bidding for the business of … Read the whole story
by Wayne Friedman
New over-the-top viewing services -- thanks to their original programming -- are creating more TV viewing consumption. A new survey says HBO Now and … Read the whole story
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by P.J. Bednarski
The OTT news site owned by the E.W. Scripps Co. will take over a newly vacated spot on the NewFronts schedule, the IAB and … Read the whole story
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by Gavin O'Malley
Pinterest just overhauled its iOS app, including a more Pin-focused design and additional localization options, and significantly shortened load times. The pin-sharing platform also … Read the whole story
by Sara Guaglione
Verizon and Hearst announced Monday that they will jointly acquire Complex Media, an online media company with a mostly male millennial audience. The deal … Read the whole story
by Felicia Greiff
Facebook announced new partners for ad viewability verification today including Integral Ad Science, which will support measurement across Facebook's display, video, mobile in-app and … Read the whole story
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by Laurie Sullivan
Google has developed technology that allows it to measure the impact of online video for offline sales. The first round of tests focuses on … Read the whole story
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by Ben Frederick
Social ad spending, driven by new ad formats like Facebook's dynamic products ads and Instagram's newly opened platform, increased 8% from fourth-quarter 2015 and … Read the whole story
by Laurie Sullivan
Google has released the second annual report on the state of Android security that says it now scans six billion Android apps daily on … Read the whole story
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by Thom Forbes
Two new studies find that drugs that use the body's own immune system to help fight cancer are proving to be effective in many … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
A researcher claims that studies keep showing that second screening during a compelling show is a myth that digital marketers do not want to … Read the whole story