Google made a strong push Wednesday into the budding multimillion-dollar addressable TV market with several features that will personalize television advertising in a way … Read the whole story

Ghostery, which offers consumers the ability to block third-party ads, wants to work with Internet service providers to enable ad blocking at the network … Read the whole story

Under Crackle's break-free advertising plan, viewers will see only five spots per episode of any Crackle original series with 10 episodes, "instead of 300 … Read the whole story

BOSTON -- The advertising, media and marketing technology community demonstrated just how strong it truly is here Wednesday during an OMMA Boston conference that … Read the whole story

BET announced nine new shows at its upfront presentation in New York on Wednesday. But the network is also emphasizing a planned relaunch of … Read the whole story

Nielsen's Buy business unit -- its market data business for advertisers -- slipped 1% in revenue to $793 million and its Nielsen Watch unit … Read the whole story

"Ad Networks Publisher Satisfaction Survey" polled over 250 publishers and site owners worldwide recruited from LinkedIn. It found that ad networks are in need … Read the whole story

For the last six weeks both sides in the case have been arguing fiercely about whether recorded comments by former agency CEO Gustavo Martinez … Read the whole story

Alphabet -- Google's parent company -- and Microsoft will report quarterly earnings Thursday. In a roundup of predictions, analysts and data firms prepare investors … Read the whole story

Facebook on Wednesday announced the global rollout of a group calling into Messenger. Users can just tape on the phone icon to initiate a … Read the whole story

Dish Network's first-quarter earnings -- which initially looked good to analysts -- yield strong pre-market trading for its stock. But after the markets opened, … Read the whole story

With Instagram opening up its platform with an advertising API and Pinterest offering a programmatic solution, it's a good time to market on social … Read the whole story

Consumer product goods (CPGs) companies have begun to see measurable increases for in-store sales from online advertising as attribution technology gets better at tracking … Read the whole story