Singling out ad-blocking in particular and fraud and viewability issues in general, GroupM this morning released a report calling for an "industry-wide collaboration" to … Read the whole story

Medium seems to be undergoing a transformation from blogging platform to publishing platform, and the change is paying off. The company has raised another … Read the whole story

It's official: When Donald Trump is slapped on a magazine's cover, there was a notable increase in readership for the issue, in comparison to … Read the whole story

For better or worse, brands have felt compelled to react to the death of music superstar Prince. Chevrolet's tribute, created by Commonwealth//McCann, depicted the … Read the whole story

There is some topping out of binge viewers when looking at three factors: the percentage of viewers who engage in the behavior; the number … Read the whole story

"Baseball is a passion for so many and through our partnership with Major League Baseball, we've been able to deliver not only exclusive access … Read the whole story

Advertisers might find the cost per click (CPC) for paid search ads serving up in the No. 4 position of query results may produce … Read the whole story

Because the news industry is "evolving faster than ever before," NAA has an opportunity to facilitate collaboration and strategic partnerships for its members and … Read the whole story

"It's not like the difference between actual performance is better," says Kirk Parsons, senior director and technology, media & telecom practice leader at J.D. … Read the whole story