by Joe Mandese
In an announcement reminiscent of the kind of stories that would kick-start the golden age network upfront TV advertising marketplace, Interpublic's Magna Global unit … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
As I mentioned in last week's column, Mediative has just released a new eyetracking study on mobile devices. And it appears that we're still … Read the whole story
by Joe Mandese
Havas has restructured its North American media group, promoting Lori Hiltz to CEO of global brands and naming former Mindshare chief Colin Kinsella to … Read the whole story
COMMENTARY
by Aaron Baar, Staff Writer
In a new report, search and social marketing agency Catalyst finds consumers use both search and social media throughout their entire customer journey, and … Read the whole story
by Aaron Baar
From taxes and finance to privacy concerns and regulatory issues, the effects of this November's contests could be wide-ranging, particularly when it comes to … Read the whole story
COMMENTARY
by Fred Schonenberg, Op-Ed Contributor
Sandwiched between the two weekends of New Orleans' iconic Jazz & Heritage Festival is Collision, America's fastest-growing tech conference. It becoming a must-attend event, … Read the whole story
by Wayne Friedman
CBS says its core advertising grew by a strong double-digit percentage in its first-quarter reporting period. The network predicts a big upfront ad-selling period … Read the whole story
by Laurie Sullivan
Advertisers are looking for ways to build a longer relationship per search session with consumers. While the shift to mobile has shorted the time … Read the whole story
by Sara Guaglione
IAC Publishing is splitting up its flagship brand About.com in an effort to build topic-specific verticals from its more popular sections. It's launched its … Read the whole story
by Steve McClellan
Bower will oversee the continuing evolution of Initiative's client offerings, products and tools, and will partner with the new business team to drive growth … Read the whole story
by Jess Nelson
Mother's Day email marketing should incorporate emotional language, according to a Persado and Yes Lifecycle Marketing study released Monday. Subject lines that evoke emotion … Read the whole story
by Larissa Faw
"We remain on track to achieve our annual financial guidance despite uneven organic revenue growth in the first quarter," said MDC CEO Scott Kauffman … Read the whole story
by Wayne Friedman
Core advertising grew 7.6% to $129.2 million -- with local advertising revenue growing 11% to $93.8 million. Nexstar also benefited from strong political advertising, … Read the whole story
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by P.J. Bednarski
At NewFronts, Defy said it would introduce 30 new programs over its seven brands, and tweaked other NewFronts presenters by repeatedly pointing out that … Read the whole story
by Laurie Sullivan
Moz launched into keyword research this week with a tool the company calls Keyword Explorer. The tool takes users through the entire research process … Read the whole story
by Laurie Sullivan
Google has acquired Synergyse, a startup that offers a training service for Google Apps. The "virtual coach" inside the Google Apps interface has trained … Read the whole story
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by Tobi Elkin
Mobile monetization provider Tapjoy and advertising marketplace Rubicon Project on Tuesday announced the launch of the Tapjoy Private Exchange. The private exchange opens Tapjoy's … Read the whole story