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by P.J. Bednarski
The new Amazon Video Direct will compete with the professional side of YouTube and will give those creators and advertisers another place to present … Read the whole story
COMMENTARY
by J. Max Robins, Featured Columnist
While assessing the coverage of the launch of Amazon Video Direct -- Jeff "Mr. Everything Store" Bezos' gutsy challenge to YouTube -- the figure … Read the whole story
by Laurie Sullivan
Females tend to rely more on word of mouth and social media for online digital video discovery, while males are more likely to turn … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Allowing Internet service providers to serve behaviorally targeted ads would mark a "retreat from what Americans have always expected from their networks," FCC Chairman … Read the whole story
by Gavin O'Malley
At the risk of offending no one, Instagram on Wednesday debuted a new and supremely innocuous logo. Along with the new design, Instagram has … Read the whole story
COMMENTARY
by Josh Lovison
I've been saying for years that virtual reality (followed up by augmented reality) is the next great leap for media.But as we stand at … Read the whole story
by Joe Mandese
Social media is supplanting search as the go-to source for discovering content, according results of a survey of active online users conducted by Publicis' … Read the whole story
by Sarah Mahoney
Those declines come at a time when consumer confidence is solid, and clothing sales are brisk at other retailers, including fast-fashion brands like H&M, … Read the whole story
by Sarah Mahoney
But m-commerce efforts still haven't found their groove, with 78% of shoppers who have tried to use their phones to buy something saying they … Read the whole story
by Joe Mandese
Americans assigned a value of nearly $1,200 per year to the free, ad-supported services and content they access via digital media and more than … Read the whole story
by Wendy Davis
Google will no longer allow ads for high-interest, short-term loans to appear in paid-search results, the company said today. With the move, ads for … Read the whole story
by Laurie Sullivan
Adobe has a new approach to attribution based on an algorithmic method that measures the impact of marketing on success. The first release of … Read the whole story
by Wayne Friedman
Just a few weeks before the 2015-2016 broadcast season ends, CBS leads in both key 18-49 viewers and overall viewers on a season-to-date basis. … Read the whole story
by Wayne Friedman
Turner's TBS has signed up three marketing partners for "ELEAGUE," its eSports/competition gaming series. Arby's will be the official quick-service restaurant; Credit Karma, the … Read the whole story
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by Tobi Elkin
New research from U.K. research firm MTM and commissioned by Ooyala shows that programmatic trading is poised to become ubiquitous for premium video across … Read the whole story
by Steve McClellan
San Francisco-based digital agency Heat is opening up a New York office and has hired Tim Maleeny to run it as general manager and … Read the whole story
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by Tobi Elkin
Programmatic marketplace OpenX on Thursday announced it has grabbed the top spot in Pixalate's Global Seller Trust Index for April 2016 in both U.S. … Read the whole story
by Sara Guaglione
The Washington Post has released its first augmented-reality experience to help explain the series of events that led to Freddie Gray's death and sparked … Read the whole story
by Erik Sass
High-end publisher Conde Nast is doubling down in its efforts to reach millennial consumers with the coming launch of a new social beauty franchise, … Read the whole story