The vast majority of the biggest national advertisers either are only vaguely familiar with or are completely ignorant about the role so-called "sourced traffic" … Read the whole story
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Is search dead? Realistically, the answer is no, but I hear fewer and fewer brands talking about search in a way that signals a … Read the whole story
Despite reports on a tightening of the so-called "scatter" marketplace heading into this year's upfront network TV advertising negotiations, U.S. media-buying volume declined among … Read the whole story
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Bots have the potential to reshape the dynamic between brands and consumers, creating a one-to-one, real-time communication channel that is both practical and conversational. … Read the whole story
Scatter advertising revenue rose 8% in April -- 13% for cable networks and 1% for broadcast networks. This follows national TV's March scatter revenue … Read the whole story
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Cut your fast-forwarding back on your new TV-video upfront market. Think slow-forwarding for the clearer picture. Even with continued viewer erosion, there is newfound … Read the whole story
Incumbent Zenith has been retained to handle buying for the film and home entertainment divisions in the U.S., as well as planning and buying … Read the whole story
"The consumer experience must come first," said Donna Speciale, president of ad sales for Turner Broadcasting. "We're dedicated to keeping our content bold, engaging … Read the whole story
"This has been one of the most difficult scheduling years ever," says Les Moonves, chairman/CEO, CBS Corp. What seems to be easier is national … Read the whole story
Google will process billions of voice searches as people become comfortable speaking to a virtual assistant in a home networking hub, once again changing … Read the whole story
Traditional pay TV providers had a mixed first quarter when looking at subscribers for their video businesses. The bigger picture shows cable, satellite and … Read the whole story
Tech companies headquartered in Silicon Valley could find it harder to fight class action lawsuits on their home turf than elsewhere in the country, … Read the whole story
As Google enters the automation market with its smart home hub later this year, some experts question whether security and privacy safeguards have been … Read the whole story
Jumping off of key events in pop culture, AppNexus on Wednesday released its Q1 2016 Index, an analysis of more than 9.4 trillion impressions … Read the whole story
While much of the conversation in the space revolves around different categories, like mobile search, m-commerce, messaging and social media, Opera says that apps … Read the whole story
Google is opening its Android Pay feature up to Web sites. As Android Pay extends its capabilities, it's becoming a true digital wallet. Read the whole story
New TV spots include three-time All-Star and World Series Champion Buster Posey. "New Digs" and "Chicken Strips" offer a comedic take on the "smart … Read the whole story
