by Joe Mandese
The vast majority of the biggest national advertisers either are only vaguely familiar with or are completely ignorant about the role so-called "sourced traffic" … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Is search dead? Realistically, the answer is no, but I hear fewer and fewer brands talking about search in a way that signals a … Read the whole story
by Joe Mandese
Despite reports on a tightening of the so-called "scatter" marketplace heading into this year's upfront network TV advertising negotiations, U.S. media-buying volume declined among … Read the whole story
COMMENTARY
by Ran Avrahamy, Op-Ed Contributor
Bots have the potential to reshape the dynamic between brands and consumers, creating a one-to-one, real-time communication channel that is both practical and conversational. … Read the whole story
by Wayne Friedman
Scatter advertising revenue rose 8% in April -- 13% for cable networks and 1% for broadcast networks. This follows national TV's March scatter revenue … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Cut your fast-forwarding back on your new TV-video upfront market. Think slow-forwarding for the clearer picture. Even with continued viewer erosion, there is newfound … Read the whole story
by Steve McClellan
Incumbent Zenith has been retained to handle buying for the film and home entertainment divisions in the U.S., as well as planning and buying … Read the whole story
by Adam Buckman
"The consumer experience must come first," said Donna Speciale, president of ad sales for Turner Broadcasting. "We're dedicated to keeping our content bold, engaging … Read the whole story
by Wayne Friedman
"This has been one of the most difficult scheduling years ever," says Les Moonves, chairman/CEO, CBS Corp. What seems to be easier is national … Read the whole story
by Laurie Sullivan
Google will process billions of voice searches as people become comfortable speaking to a virtual assistant in a home networking hub, once again changing … Read the whole story
by Wayne Friedman
Traditional pay TV providers had a mixed first quarter when looking at subscribers for their video businesses. The bigger picture shows cable, satellite and … Read the whole story
by Wendy Davis
Tech companies headquartered in Silicon Valley could find it harder to fight class action lawsuits on their home turf than elsewhere in the country, … Read the whole story
by Laurie Sullivan
As Google enters the automation market with its smart home hub later this year, some experts question whether security and privacy safeguards have been … Read the whole story
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by Tobi Elkin
Jumping off of key events in pop culture, AppNexus on Wednesday released its Q1 2016 Index, an analysis of more than 9.4 trillion impressions … Read the whole story
by Ben Frederick
While much of the conversation in the space revolves around different categories, like mobile search, m-commerce, messaging and social media, Opera says that apps … Read the whole story
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by Ben Frederick
Google is opening its Android Pay feature up to Web sites. As Android Pay extends its capabilities, it's becoming a true digital wallet. Read the whole story
by Tanya Gazdik
New TV spots include three-time All-Star and World Series Champion Buster Posey. "New Digs" and "Chicken Strips" offer a comedic take on the "smart … Read the whole story