by Wayne Friedman
For Hulu, the premium digital video service, value has climbed sharply, according to one media analyst. For its existing Hulu business, the video service … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Maybe it's because some TV companies try to cram too many of their properties into one upfront presentation that someone like Anderson Cooper ends … Read the whole story
by Joe Mandese
In a move that could greatly accelerate the programmatic TV advertising marketplace, a major supply-side developer -- Comcast's AudienceXpress unit -- has begun rolling … Read the whole story
COMMENTARY
by Janet Balis , Op-Ed Contributor
As media companies contemplate this moment of unprecedented disruption, they juggle critical issues, such as the balance of creativity and data, the tension between … Read the whole story
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by Wayne Friedman
Through 34 weeks of the TV season, NBC's "Tonight Show with Jimmy Fallon" continues to dominate the competition. "Tonight" is earning a season-to-date Nielsen … Read the whole story
COMMENTARY
by Gary Holmes, Op-Ed Contributor
Since time immemorial, a large percentage of TV shows have been set at work, but at no job site that resembles reality. A show … Read the whole story
by Joe Mandese
Mark Longacre and Catherine Young, both senior associates at GroupM's Mindshare New York unit, took first place in the "media" category for the 2016 … Read the whole story
COMMENTARY
by Martin Albrecht, Kamran Asghar
Lots of new energy and many familiar faces. Yet, despite all of new the attention, very few "sparks" flew (where's John Mandel hiding?). Read the whole story
by Wendy Davis
Facebook users can proceed with a class-action accusing the company of violating their privacy by scanning messages that users send to each other on … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
A "seriously flawed" proposal to unlock set-top boxes would "undermine responsible and relevant advertising on broadcast and cable media," the ANA says. Read the whole story
by Sara Guaglione
The Washington Post has launched its first real foray into the ad tech business. "Fuse" is new proprietary technology that allows the ad to … Read the whole story
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by Tobi Elkin
Content discovery platform Taboola on Tuesday announced a partnership with NBCUniversal News Group in which NBCNews.com, TODAY.com, MSNBC.com and CNBC.com will work with Taboola … Read the whole story
by Larissa Faw
In a campaign from Geometry Japan, the beloved 1960's cartoon character is being deployed in a new campaign to make Japanese citizens aware of … Read the whole story
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by Tobi Elkin
Programmatic audience platform Xaxis on Tuesday said it named longtime media executive David Kaye vice president, client engagement. Read the whole story
by Ben Frederick
FitBit, the makers of various popular wearable technologies, announced the acquisition of specific assets from Coin, a mobile payments company. The deal allows FitBit … Read the whole story