by Joe Mandese
Pure-play digital media companies ranked among the top 30 largest media suppliers in the world, but the list continues to be dominated by media … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
The Federal Trade Commission plans to scrutinize online privacy notifications, the agency announced this week. Read the whole story
by Wayne Friedman
Walt Disney Co.'s "Alice Through The Looking Glass" has placed $20.8 million so far in national TV advertising since February through May 25, according … Read the whole story
COMMENTARY
by J. Max Robins, Featured Columnist
Pundits are working overtime to explain exactly how Donald Trump, in all his bombastic TV Everywhere mendacity, could become the GOP candidate for the … Read the whole story
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by Tobi Elkin
Facebook on Wednesday said it will shut down Facebook Exchange (FBX), its desktop-based retargeting ad exchange, as of Nov. 1. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Do consumers at this point expect a personalized experience with brands? I don't think they expect it, but I think they're pleasantly surprised when … Read the whole story
by Wendy Davis
The New York Times, Huffington Post and IAB are asking an appellate court to reconsider its recent ruling that Gannett may have violated a … Read the whole story
by Laurie Sullivan
Google's step to increasingly push ad budgets into mobile seems to have forced the hand of advertisers asking for the ability to make separate … Read the whole story
by Joe Mandese
Ari Bluman, a pioneering programmatic media executive who became GroupM's first Chief Digital Investment Officer in 2012, died today after a long illness. He … Read the whole story
by Aaron Baar
"While the ratings for the wireless industry declined this year, it was the most resilient industry [among all industries measured]," says Bruce Temkin, Temkin … Read the whole story
by Karlene Lukovitz
F fans visit snickers.com.au on their mobile phones and click "Get a Snickers" to generate a unique barcode that reflects the price at that … Read the whole story
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by Wayne Friedman
Surprise profits and record-setting TV revenues for Lionsgate rocketed up the company's stock over 13% in after-market trading. For the year, Lionsgate TV revenues … Read the whole story
by Laurie Sullivan
Google has been experimenting with adding more information and ads to Google Maps, driving online searches to in-store purchases. The new local search ads … Read the whole story
by Gavin O'Malley
Positioned as a part of an effort to "streamline" its mobile business, Microsoft on Wednesday announced plans to cut some 1,850 jobs. Read the whole story
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by Tobi Elkin
Google on Tuesday announced changes to AdWords that it hopes will help it meet the demand for mobile inventory. Google's also expanding the reach … Read the whole story
by Phyllis Fine
Turner Classic Movies (TCM) announced the third regular on-air host hired in the network's 22-year history: 29-year-old Tiffany Vazquez, who will take on Saturday … Read the whole story
by Steve McClellan
The agency appointed Jon Gittings to the new role. Previously, he was Global Business Development Strategy Officer. He is credited with managing pitches and … Read the whole story