by Steve McClellan
Desmond, the Groupe's Chief Revenue Officer, is taking time off to focus on what the holding company described as a "significant family health issue." … Read the whole story
COMMENTARY
by J. Max Robins, Featured Columnist
Deep inside a terrific New York magazine profile this week of Hillary Clinton, we get a glimpse of what she and hubby Bill do … Read the whole story
by Gavin O'Malley
Worldwide, smartphone shipments are slowing "dramatically," according to the latest report from Mary Meeker. Likewise, the growth of smartphone users will decline from 31% … Read the whole story
COMMENTARY
by Philip Rosenstein, Staff Writer
A new MTV initiative, "Elect This," launched this morning. It aims to create a platform for "[MTV's] audience [to] connect with the issues that … Read the whole story
by Tanya Gazdik
The auto industry took a hit in May, with General Motors, Ford and other manufacturers reporting lower U.S. vehicle sales for the month, partly … Read the whole story
COMMENTARY
by Krishna Boppana, Op-Ed Contributor
The reality is, prospecting and engaging new audiences is about more than just reach; it should be based on a real-time understanding of your … Read the whole story
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by Laurie Sullivan
Google launched Wednesday the DoubleClick Certified Marketing Partner program in an effort to connect advertisers with a global network of certified digital marketing experts … Read the whole story
by Wendy Davis
A consumer can't proceed with a robo-texting lawsuit because he didn't incur any "concrete" damages, Facebook argues. Read the whole story
by Laurie Sullivan
Edmunds and Oracle entered into a multiyear agreement Thursday to assist marketers in connecting with car shoppers or those with similar preferences. The mounds … Read the whole story
by Larissa Faw
The studio has already signed a handful of marketers including cosmetics company Sephora and UC Berkeley. "When you have the immersive experience of VR, … Read the whole story
by Larissa Faw
The desired outcome is to get folks to step out of their corporate personas a little bit, access their creative sides, tap into "group … Read the whole story
by Laurie Sullivan
Google has released an Accelerated Mobile Project Roadmap to give marketers a view into its plans for the AMP Project. The roadmap outlines goals … Read the whole story
by Wayne Friedman
The pomegranate juice drink will feature on-air integrations, a digital sweepstakes, and an consumer in-store and social promotion. POM spent $340,528 on NBC's "American … Read the whole story
by Laurie Sullivan
The summer season is here and school is almost out for most. With the changes come a focus on travel-related paid search and television … Read the whole story
by Ben Frederick
As more developers look for new ways to plug up their leaky ships and retain their users, playable ads are an interesting option. Read the whole story
by Ben Frederick
Nearly one in four mobile users will launch an app only once before deleting it from their devices, per Localytics, while 62% of users … Read the whole story