The Association of National Advertisers this morning released findings of an extensive probe into the "transparency," or lack thereof, of agency media-buying practices, and … Read the whole story
Now more than ever before, clients want to know if they got what they paid for, if the return on their ad investment was … Read the whole story
The Supreme Court on Monday refused to hear Google's appeal of a decision that granted pay-per-click marketers class-action status in a long-running AdWords battle. Read the whole story
This year's upfronts produced the usual amount of hand-wringing about the future of television advertising. Oh, for the days when it was only the … Read the whole story
Newsstand sales of consumer magazines continued to decline in the beginning of 2016, according to the latest figures from MagNet, which tracks single copy … Read the whole story
Broadcast radio stands alone as America's constant companion, connecting with the community through local news, entertainment and personalities. Read the whole story
AMC is developing a six-part miniseries adaptation of late New York Times' media critic David Carr's memoir, "The Night of the Gun." The series … Read the whole story
Former Verizon pitchman Paul Marcarelli has switched teams and is now pitching for Sprint. New Sprint ads featuring Marcarelli debuted Sunday night during Game … Read the whole story
For the TV season, running from August 31, 2015 through May 29, 2016, "Walking Dead" averaged 435,000 tweets per episode, according to Nielsen Twitter. … Read the whole story
Looking at all total day TV multi-screen platforms -- including traditional TV-related sites -- the average audience per minute comes to 30.9 million for … Read the whole story
Microsoft's search engine Bing will display more detailed warnings when users encounter potential phishing and malware sites, as incidents continue to rise. Read the whole story
Campaigns may begin with email, but more often marketers are taking the strategy across channels. "The elephant can be eaten one bite at a … Read the whole story
"The most surprising thing we found was that, to this group, technology is seen as a double-edged sword," says Thomas Henry, senior strategist at … Read the whole story
While the CX-9 will be the star in dozens of pieces of content that Mazda plans to release in the coming weeks, each new … Read the whole story
Tommy Henvey is Chief Creative and Partner at the new agency and Patti McConnell is Managing Partner. They've already landed Hewlett Packard Enterprise for … Read the whole story
Sizmek, an ad-tech provider supporting multiscreen campaigns, on Tuesday announced that the Media Rating Council has accredited the company for desktop digital video viewability … Read the whole story