The long-awaited study reports "pervasive" non-transparent activity within the media-buying ecosystem including numerous instances of rebates in the U.S. But the holding companies, noting … Read the whole story
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With the release of a long-awaited report related to media transparency from K2 (commissioned by marketer trade group the ANA), we expect that marketers … Read the whole story
Heading into 2016-17 upfront TV negotiations, demand for national TV advertising fell slightly in May vs. April, according to the most recent data from … Read the whole story
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Targeting data, dynamic creative personalization and programmatic delivery have combined to ensure no two users are likely to ever have the same ad experience. Read the whole story
The Cincinnati agency said it was disappointed that the 4As "prioritized" the holding companies in developing its own set of transparency principles -- and … Read the whole story
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Broadcast radio stands alone as America's constant companion, connecting with the community through local news, entertainment and personalities. Read the whole story
"Although defendants ...are fully familiar with the law governing motions to dismiss, they urge the Court to make factual findings -- such that jokes … Read the whole story
The return of investment on email marketing skyrockets when marketers successfully leverage data to understand and market to consumers in a more holistic and … Read the whole story
GroupM global CEO Irwin Gotlieb has been named the 2016 recipient of the Advertising Research Foundation's annual "Erwin Ephron Demystification Award." Gotlieb, arguably the … Read the whole story
Marketers will need a natural language strategy to become the top search in voice queries. Brands want to know how voice search and AI … Read the whole story
Ad-tech firm Mirriad finds 90% of people skip pre-roll ads appearing ahead of online video content and TV shows; 76% of those polled reported … Read the whole story
Wyndham Hotel Group partnered with global branding firm Siegel+Gale to undergo a brand transformation that will upgrade tech and amenities at all 16 brands. Read the whole story
Discovery's stock fell around 4% yesterday in early trading to $27.68. Bernstein Research worries that Discovery has too many domestic networks, at 14 (but … Read the whole story
As the drumroll to the 2016 Summer Olympic Games grows louder, Rubicon Project on Wednesday said that it will make Olympics-specific inventory packages available … Read the whole story
Digital TV Research expects U.S. OTT revenues to soar 43% in five years to $24.4 billion (in 2021) from $17.1 billion this year. Total … Read the whole story
Says Hana Ben-Shabat, a partner at A.T. Kearney and co-author of "Age Isn't Everything": "You have to develop products and find some economies of … Read the whole story
Bing Ads will begin supporting expanded text advertisements (ETAs), an announcement similar to the one Google made earlier this month during its I/O conference. Read the whole story
Hearst Newspapers Digital today announced new hires to its team of senior executives, including the appointment of former Tribune Publishing vice president Esfand Pourmand … Read the whole story
