Apple confirmed Wednesday that it will introduce search ads in its U.S. App Store, validating a long-time rumor that it would launch a way … Read the whole story
- COMMENTARY
Indulge me. This may be wishful or magical thinking on my part, but I see a a connection between the tragic passing over the … Read the whole story
Total day commercial TV ratings for the broadcast networks continued to show declines this past season -- with even lower results when not including … Read the whole story
- COMMENTARY
So there you have it. Eight months in the making and aided by K2's FBI-trained investigators, the ANA report has delivered a suitably damning … Read the whole story
After unanimously passing the House of Representatives, the Email Privacy Act has stalled in the Senate as politicians and digital organizations debate an amendment … Read the whole story
- COMMENTARY
Last week was Christmas for the ad industry, as Mary Meeker released her annual report on all things digital, globally. If I were someone … Read the whole story
Interpublic and Omnicom have joined WPP's GroupM and Publicis in participating in an anti-piracy program developed by the Trustworthy Accountability Group. Read the whole story
Google took Apple's title as the world's most valuable brand in Millward Brown's BrandZ Top 100 Global 2016 survey, with Google increasing by 32% … Read the whole story
GroupM has created a new, Minneapolis-based agency called Team Arrow Partners to service its new big-box retailer client Target. The Minneapolis-based Target shifted its … Read the whole story
WPP Investors supported company CEO Martin Sorrell's $100 million-plus pay package for 2015 in a vote at the firm's annual meeting in London today. … Read the whole story
AOL on Wednesday announced a partnership with Rogers Media to create a private marketplace for programmatic TV. Read the whole story
A federal appellate court won't reconsider an earlier ruling that Gannett may have violated a video privacy law by allegedly sending Adobe information about … Read the whole story
A new documentary from Spalding, produced in partnership with SLAM, will explore the trials of three such hopefuls in the lead-up to this year's … Read the whole story
Industry veteran John Harris has been named CEO/President of Worldwide Partners (WPI), the advertising and marketing communications network. Harris replaces Al Moffatt who joined … Read the whole story
Amazon generated around seven times more paid-search clicks on Google desktop searches related to its streaming video service on the branded term "amazon prime" … Read the whole story
Appealing to developers, Apple is planning to give them 85% of the revenue from subscription-based apps, keeping the remaining 15% for the company. Presently, … Read the whole story
