by Steve McClellan
The telecommunications giant wants to consolidate U.S. creative and media duties with a single holding company. The two contenders currently handle most of the … Read the whole story
by Laurie Sullivan
The Interactive Advertising Bureau reported Thursday that U.S. Internet ad revenue reached a new high. Earnings came in at $15.9 billion in first-quarter 2016, … Read the whole story
by Laurie Sullivan
Yahoo has received multiple bids at or above $5 billion for its core business, which includes search, according to one report. Read the whole story
COMMENTARY
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One morning last week, I woke up, tried to access Facebook, and discovered that I had turned into a giant bug. Oh, wait. That's … Read the whole story
by Wayne Friedman
Recent increased TV spending -- after a period of decline -- was a key factor in driving sales for a dozen major advertisers, according … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
In the least surprising finding since the CDC revealed that more than one-third of U.S. adults are obese, an Association of National Advertisers investigation … Read the whole story
by Wayne Friedman
Viacom is moving earlier than other networks in inking its upfront TV advertising deals. This year is estimated to be slightly stronger in terms … Read the whole story
by Gavin O'Malley
Facebook just hired Ricky Van Veen, co-founder of CollegeHumor.com, as head of global creative strategy. As Facebook continues to mature, engaging users with better … Read the whole story
by Jess Nelson
Hillary Clinton's ascendance as the presumptive Democratic presidential nominee may be partly due to her successful email marketing campaign, new data from Alto Mail … Read the whole story
by Wayne Friedman
Some 71% of media agencies are seeing more interest in video sites like Hulu and YouTube than they were a year ago,. Only 3% … Read the whole story
by Laurie Sullivan
Meet Benjamin, an artificial intelligence algorithm that created its first screenplay with help from technologist Ross Goodman and filmmaker Oscar Sharp. The feature film … Read the whole story
by Wayne Friedman
Univision Deportes, the sports division of Univision Communications, says viewing of the Copa America Centenario tournament -- which for many is the second-biggest sporting … Read the whole story
by Jess Nelson
Emails that contain words evoking particular emotions have been shown to boost email engagement rates by as much as 130%. A tool from Noon … Read the whole story
by Tanya Gazdik
"This isn't an attack on Ford or even aluminum, as we use aluminum in many vehicles, including the Silverado," Sandor Piszar, director of truck … Read the whole story
by Joe Mandese
Speaking on a panel at MediaPost's TV Insider Summit this morning, Omnicom Chief Research Officer Jonathan Steuer said, "I think we're going to see … Read the whole story
by Ben Frederick
The new hires represent something of a pivot in focus for Vadio. The company is more strongly toward monetization as more content platforms strive … Read the whole story
COMMENTARY
by Ted McConnell, Featured Contributor
Recently a media buyer asked me, in the course of a presentation, whether certain insights were modeled. It's a good question, sort of. When … Read the whole story