The telecommunications giant wants to consolidate U.S. creative and media duties with a single holding company. The two contenders currently handle most of the … Read the whole story
The Interactive Advertising Bureau reported Thursday that U.S. Internet ad revenue reached a new high. Earnings came in at $15.9 billion in first-quarter 2016, … Read the whole story
Yahoo has received multiple bids at or above $5 billion for its core business, which includes search, according to one report. Read the whole story
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One morning last week, I woke up, tried to access Facebook, and discovered that I had turned into a giant bug. Oh, wait. That's … Read the whole story
Recent increased TV spending -- after a period of decline -- was a key factor in driving sales for a dozen major advertisers, according … Read the whole story
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In the least surprising finding since the CDC revealed that more than one-third of U.S. adults are obese, an Association of National Advertisers investigation … Read the whole story
Viacom is moving earlier than other networks in inking its upfront TV advertising deals. This year is estimated to be slightly stronger in terms … Read the whole story
Facebook just hired Ricky Van Veen, co-founder of CollegeHumor.com, as head of global creative strategy. As Facebook continues to mature, engaging users with better … Read the whole story
Hillary Clinton's ascendance as the presumptive Democratic presidential nominee may be partly due to her successful email marketing campaign, new data from Alto Mail … Read the whole story
Some 71% of media agencies are seeing more interest in video sites like Hulu and YouTube than they were a year ago,. Only 3% … Read the whole story
Meet Benjamin, an artificial intelligence algorithm that created its first screenplay with help from technologist Ross Goodman and filmmaker Oscar Sharp. The feature film … Read the whole story
Univision Deportes, the sports division of Univision Communications, says viewing of the Copa America Centenario tournament -- which for many is the second-biggest sporting … Read the whole story
Emails that contain words evoking particular emotions have been shown to boost email engagement rates by as much as 130%. A tool from Noon … Read the whole story
"This isn't an attack on Ford or even aluminum, as we use aluminum in many vehicles, including the Silverado," Sandor Piszar, director of truck … Read the whole story
Speaking on a panel at MediaPost's TV Insider Summit this morning, Omnicom Chief Research Officer Jonathan Steuer said, "I think we're going to see … Read the whole story
The new hires represent something of a pivot in focus for Vadio. The company is more strongly toward monetization as more content platforms strive … Read the whole story
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Recently a media buyer asked me, in the course of a presentation, whether certain insights were modeled. It's a good question, sort of. When … Read the whole story
