by Joe Mandese
If a historical upfront marketplace adage is true -- that a tight scatter market presages strong upfront demand -- then the 2016-17 upfront marketplace … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
I have now seen all the new fall and midseason broadcast network pilots that were made available for screening. Here is a brief analysis … Read the whole story
by Erik Sass
After more than two decades selling advertising on behalf of the nation's biggest newspaper publishers, the Newspaper National Network is closing up shop at … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Today's decision upholding the net neutrality rules calls into question the legality of services like T-Mobile's Binge On, according to law professor Christopher Yoo. Read the whole story
by Wendy Davis
The D.C. Circuit Court of Appeals upheld the FCC's net neutrality rules, which reclassified broadband service as a utility, today by a 2-1 vote. Read the whole story
COMMENTARY
by Joe Mandese
I don't see how I can fill in for Wayne Friedman on today's "TV Watch" and not acknowledge Sunday's massacre at the Pulse nightclub … Read the whole story
by Jess Nelson
Microsoft's acquisition of LinkedIn -- its priciest to date and likely the most data-driven -- could set an example for the challenges organizations will … Read the whole story
by Laurie Sullivan
Google is trying to help retailers track in-store visits and sales by connecting real-time data from beacons and converting them into messages and advertising … Read the whole story
by Sara Guaglione
According to a Nielsen Catalina Solutions (NCS) study, magazines deliver the top returns on advertising spend (ROAS), with an average return of $3.94 for … Read the whole story
by Sara Guaglione
TV Guide is revamping the look and content of its magazine, beginning with its June 20 issue featuring a cover story about "Late Night … Read the whole story
by Laurie Sullivan
Yahoo is planning to auction a portfolio of nearly 3,000 patents and applications this week. The company reassigned the group to a new subsidiary … Read the whole story
by Ben Frederick
PageScience's product, PageMatch, analyzes and gives a score for a high volume of Web pages every week, helping healthcare marketers find publishers and platforms … Read the whole story
by Ben Frederick
Shoppers consider mobile payments to be the least secure of all the various avenues for purchase. As such, they've been somewhat reluctant to adopt … Read the whole story
by Gavin O'Malley
Likely inspired by the popularity of WhatsApp and Google Hangouts, Facebook's Messenger app will now let Android users communicate with friends via SMS. On … Read the whole story