by Joe Mandese
A month after describing the ad market's first quarter expansion as "frothy," an influential Wall Street analyst has dramatically upgraded his outlook for U.S. … Read the whole story
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by Thom Forbes
Volkswagen CEO Matthias Muller unveiled several radical new strategies for the next 10 years and talked about establishing an "innovative culture" within the sprawling … Read the whole story
by Steve McClellan
In response to demand from its own clients in the wake of the K2 media buying practices report, media and marketing consultant ID Comms … Read the whole story
COMMENTARY
by J. Max Robins, Featured Columnist
ESPN has been rightly praised for its ambitious five-part documentary, "O.J. Simpson: Made In America," an example of great work that would never have … Read the whole story
by Larissa Faw
DigitasLBi's Robert Guay will manage the newly formed unit and will continue to oversee DigitasLBi's Boston office. Ian Jones, who has overseen Leo Burnett's … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
What's happening to all the icons? David Bowie. Prince. Muhammad Ali. These have been the biggest, but don't forget about Glenn Frey, Paul Kantner, … Read the whole story
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by Erik Sass
Two of the country's oldest consumer magazines targeting African-American readers have been sold, with Johnson Publishing's announcement that private equity firm Clear View Group … Read the whole story
by Sarah Mahoney
The Nielsen report says that an increase in urbanization and growing Millennial spending power around the globe have driven key shifts in all retail … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Search will account for 57% of the local-targeted mobile ad spend by advertisers in 2016, falling to 42% in 2020. It will become the … Read the whole story
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by Jess Nelson
Bad personalization is the monster underneath the bed of the marketing world, according to a new study by marketing technology provider Evergage. Read the whole story
by Tanya Gazdik
The summer-long campaign promotes how, in less than two hours, East Coast visitors from New York, Boston and Washington, D.C. can be on Bermuda's … Read the whole story
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by Tobi Elkin
AOL on Wednesday promoted Tim Mahlman to president, AOL Platforms, where he will lead the charge in evolving AOL's products and technology stack. Mahlman, … Read the whole story
by Wendy Davis
Verizon should revise FiOS ads boasting that its broadband service is the top-rated for speed, an ad watchdog says. The ads -- which were … Read the whole story
by Steve McClellan
In a video, Sheen talks candidly about condom use, why he feels condom usage continues to decline and how the new HEX condom can … Read the whole story
by Laurie Sullivan
Britain's residents will vote on June 23, as to whether they want their country to "Leave" or "Remain" as part of the European Union. … Read the whole story
by Aaron Baar
"There's a huge amount of apps for people to download ... to be a major player in the category, you have to have a … Read the whole story
by Jess Nelson
The FBI released a new public service announcement on Tuesday warning businesses about CEO email fraud. More than $3 billion has been lost globally … Read the whole story
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by Laurie Sullivan
Millennials are a coveted group for advertisers looking to connect with the next wave of consumers, but where they want to work after graduating … Read the whole story