A month after describing the ad market's first quarter expansion as "frothy," an influential Wall Street analyst has dramatically upgraded his outlook for U.S. … Read the whole story
Volkswagen CEO Matthias Muller unveiled several radical new strategies for the next 10 years and talked about establishing an "innovative culture" within the sprawling … Read the whole story
In response to demand from its own clients in the wake of the K2 media buying practices report, media and marketing consultant ID Comms … Read the whole story
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ESPN has been rightly praised for its ambitious five-part documentary, "O.J. Simpson: Made In America," an example of great work that would never have … Read the whole story
DigitasLBi's Robert Guay will manage the newly formed unit and will continue to oversee DigitasLBi's Boston office. Ian Jones, who has overseen Leo Burnett's … Read the whole story
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What's happening to all the icons? David Bowie. Prince. Muhammad Ali. These have been the biggest, but don't forget about Glenn Frey, Paul Kantner, … Read the whole story
Two of the country's oldest consumer magazines targeting African-American readers have been sold, with Johnson Publishing's announcement that private equity firm Clear View Group … Read the whole story
The Nielsen report says that an increase in urbanization and growing Millennial spending power around the globe have driven key shifts in all retail … Read the whole story
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Search will account for 57% of the local-targeted mobile ad spend by advertisers in 2016, falling to 42% in 2020. It will become the … Read the whole story
Bad personalization is the monster underneath the bed of the marketing world, according to a new study by marketing technology provider Evergage. Read the whole story
The summer-long campaign promotes how, in less than two hours, East Coast visitors from New York, Boston and Washington, D.C. can be on Bermuda's … Read the whole story
AOL on Wednesday promoted Tim Mahlman to president, AOL Platforms, where he will lead the charge in evolving AOL's products and technology stack. Mahlman, … Read the whole story
Verizon should revise FiOS ads boasting that its broadband service is the top-rated for speed, an ad watchdog says. The ads -- which were … Read the whole story
In a video, Sheen talks candidly about condom use, why he feels condom usage continues to decline and how the new HEX condom can … Read the whole story
Britain's residents will vote on June 23, as to whether they want their country to "Leave" or "Remain" as part of the European Union. … Read the whole story
"There's a huge amount of apps for people to download ... to be a major player in the category, you have to have a … Read the whole story
The FBI released a new public service announcement on Tuesday warning businesses about CEO email fraud. More than $3 billion has been lost globally … Read the whole story
Millennials are a coveted group for advertisers looking to connect with the next wave of consumers, but where they want to work after graduating … Read the whole story
