"There's a high dissatisfaction among parents [about] the portrayal of women and girls in media," Stephen Quinn, chairman of the AFE, tells "Marketing Daily." … Read the whole story
Responding to Viacom majority shareholder National Amusements' announcement that it had removed five Viacom directors, lead independent director Frederic Salerno said a lawsuit in … Read the whole story
I read in the WSJ that there are now over 200 companies that promise to connect brands with "social influencers" -- many of them … Read the whole story
Among some important new research and insights unveiled during the Advertising Research Foundation's annual Audience Measurement Conference in New York this week was one … Read the whole story
More programmatic digital video inventory was made available, with cost per thousands (CPMs) rising modestly, in the first quarter, despite a traditionally slower advertising … Read the whole story
When Apple releases an update to its iOS for iPhone and iPad in fall 2016, it will begin using a technology it calls "differential … Read the whole story
TV Everywhere viewing -- on all digital platforms -- has doubled its growth versus a year ago and is nearly 60% higher in the … Read the whole story
"In some ways, they are the new gatekeepers. We should be acknowledging them, counseling them, communicating with them. We hope 'PopCulture' is going to … Read the whole story
"We have done movie tie-in programs before, but never to this depth and across all our channels from exclusive products and tailored services to … Read the whole story
The review will include brand advertising, digital, media, public relations, CRM and in-store marketing for both the Electrolux and Frigidaire brands.The company has significantly … Read the whole story
Google will open a Zurich-based research unit focused on machine learning, which is part of artificial intelligence. The project, announced Thursday, furthers CEO Sundar … Read the whole story
Samsung announced Wednesday that it will purchase Joyent, the cloud-hosting specialist that helped foster the development of Node.js, a globally popular programming tool. The … Read the whole story
Start-up vehicle manufacturer Elio Motors, Inc. has partnered with satirical media company Onion, Inc. for a political digital media campaign leading up to the … Read the whole story
For those of you wondering why the New York Times threatened to use the big guns against ad-blocker users, look no further than the … Read the whole story