On the eve of 2016-17 upfront network TV negotiations, demand in the U.S. ad marketplace continues to expand -- for all media -- according … Read the whole story

CANNES, FRANCE -- Creativity is often challenged in an era of 24-hour, fast-churning digital production cycle. Yet digital presents opportunity to reach new audiences … Read the whole story

The entire Cleveland Cavaliers-Golden State Warriors series pulled in $279.3 million -- some 120 brands, with 223 commercials with 594 national airings, according to … Read the whole story

CANNES, FRANCE -- In what could well be called a "Lean Agency" approach to ad industry innovation, Hakuhodo Worldwide CCO Masaru Kitakaze made a … Read the whole story

Visa is calling it the "most ambitious integrated global Olympic Games campaign in the company's history." It will run globally across all media channels … Read the whole story

CANNES, FRANCE -- Ogilvy won for the "Breathless Choir" campaign on behalf of Philips, while FCB Inferno was awarded the top prize for its … Read the whole story

At Cannes Lions Monday, Yahoo announced a branded content initiative that Dasani, Farmers Insurance, and JetBlue have already signed up to participate in. Read the whole story

As more mobile apps seek to stand out from the crowd, the ones that can afford it are turning to TV ads. They have … Read the whole story

The "Finding Nemo"-spinoff movie pulled in a record $136 million in U.S. box office revenue -- the largest ever opening weekend for an animated … Read the whole story

Some 82% of B2B marketers prefer to research technology from vendors -- similar to how online dating matches work -- according to ON24 CMO … Read the whole story

The site aggregates content from the publisher's newspaper Web sites -- from the Los Angeles Times to the Chicago Tribune. It is broken up … Read the whole story

"I want to integrate these interns into our work flow," Teresa Herd, vice president, global creative director for Intel, tells "Marketing Daily." "They will … Read the whole story

"There will not be a big reaction to footwear sales in the short term," says Matt Powell, VP at NPD Group, and industry analysts … Read the whole story

DMARC.org recently announced the launch of a new supporter program to offer technical and financial assistance for the adoption of DMARC email authentication. Read the whole story